#Japan #Sendai #Takafumi Horie #Koguni no Dorei #Sendai Bakery

Koguni no Dorei: Celebrating Three Years of Culinary Delight

Koguni no Dorei, a bakery emerging from Takafumi Horie's online community, HIU (Horie Takafumi Innovation University), is gearing up to celebrate its third birthday. The Sendai Wakabayashi branch has been a hit in the community since its opening in 2022, selling a staggering 100,000 of its signature Zaku Zaku Curry Bread over just three years. To express gratitude to loyal customers, the bakery is holding a 3rd Anniversary Celebration from July 5th to July 7th, 2025. This special event promises a range of exclusive offers to delight patrons.

The Special Offers

During the three-day celebration, Koguni no Dorei will feature fantastic deals, including:
1. Anniversary Lucky Bags: For a limited time, customers can purchase special lucky bags containing seven recommended items, including the famous Zaku Zaku Curry Bread, for just 1,600 yen. Note that this offer is limited in quantity and will end once stocks run out.

2. Free Rusk Pack: Customers who buy an anniversary lucky bag or spend over 1,500 yen will receive a free 'rusk pack' – a popular treat that customers can fill up themselves!

3. Apparel Raffle: Those spending over 2,000 yen can enter a raffle to win popular apparel items instantly!

4. Coupons for All Visitors: Anyone who steps into the store during this festive period will also receive a coupon valid for use at designated online shops featuring clothing from selected brands.

This celebration is a fantastic opportunity for bread lovers and loyal customers, showcasing the commitment of Koguni no Dorei to not only provide delicious baked goods but also to foster a strong community spirit.

Special Message from the Store Manager

The store manager, Shinji, expressed heartfelt gratitude towards customers: "Thanks to all our supporters, we are thrilled to celebrate our 3rd anniversary! We look forward to delivering more delicious bread in the coming year!"

Special Recommendations from Manager Shinji

Manager Shinji highlights the sio Milk France as a must-try item. This delicacy features a subtly salty bread stuffed with a creamy blend of condensed milk and butter, delivering an irresistible taste that balances sweetness and savory notes. Created in collaboration with Chef Shusaku Toba, renowned for his inclusion in the Michelin Guide Tokyo since 2020, this bread is meticulously crafted to enhance the cherished texture and flavor of the salt bread.

More About Koguni no Dorei

Koguni no Dorei is operated by the company Komugino, founded in 2020, with its first store located in the small town of Taiki in Hokkaido. The concept of a local entertainment bakery emerged from Horie's innovative ideas, successfully helping to revitalize regional communities. With 124 franchises now running across Japan, the brand is also gearing up for its first international expansion with a store set to open in Bangkok, Thailand, in April 2024.

Koguni no Dorei aims to continue its mission of revitalizing communities through the power of bread, making it a brand to watch.

Visit Us!

Koguni no Dorei Sendai Wakabayashi Store

• - Address: 2-4-1, Oroshi-machi, Wakabayashi-ku, Sendai, Miyagi Prefecture
• - Phone: 022-353-9771
• - Hours: 8:30 AM - 6:00 PM (until sold out)
• - Closed: Open every day
• - Parking: Available for 12 cars

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Celebrate the joy of freshly baked bread with us and enjoy these exciting anniversary offers!