#Rebel Bourbon #Luxco #Root Beer Whiskey

Rebel Bourbon Revives a Classic Favorite

Rebel Bourbon has recently announced the much-anticipated return of their fan-favorite Rebel Root Beer Whiskey. Known for its unconventional twist on traditional bourbon, this spirit combines Rebel’s signature wheated bourbon with the bold and creamy notes typically associated with root beer. Many are excited about this comeback, as it promises to deliver a flavor experience that aligns perfectly with Rebel's adventurous brand ethos.

This distinctive whiskey is bottled at a strength of 70 proof (35% ABV), making it a robust choice for both casual enjoyment and craft cocktails. It is set to be available across the United States, with a suggested retail pricing of $19.99 for a 750mL bottle and $0.99 for a 50mL option, making it accessible for a variety of budgets.

A Flavor Profile to Celebrate

Rebel Root Beer Whiskey boasts an enticing aroma that merges the classic scents of sassafras and vanilla with the warmth of aged bourbon. When it comes to flavor, drinkers can expect a delightful combination of traditional root beer tastes—such as sassafras, licorice, and molasses—intertwined with the caramel and honey notes found in bourbon, culminating in a lingering sweet and spicy finish. This rich combination makes it perfect for sipping neat or using as a flavorful base in cocktails.

Philip Lux, the brand manager for Rebel Bourbon, shared, “We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer. It’s available in a variety of size options for enjoying neat, chilled, in cola cocktails and more. Rebel Root Beer is fun and tasty, but doesn't have any rules – on purpose.” This playful nature of the product reflects the brand’s commitment to pushing the boundaries of traditional bourbon.

Eye-Catching Branding and Activations

The eye-catching label of Rebel Root Beer showcases a frothy mug of root beer alongside a bourbon barrel, designed to capture attention and evoke a sense of nostalgia. Additionally, Rebel Bourbon is launching on-premise consumer activation plans which include merchandise giveaways such as stickers, coasters, t-shirts, and hats branded with their memorable