#Colombia #TAPPP #BetPlay #Liga BetPlay

TAPPP and BetPlay Launch Revolutionary Live Betting on Television

In a groundbreaking move for sports entertainment, TAPPP and BetPlay have introduced the world's first fully integrated, single-screen betting experience on television in Colombia. This innovative platform allows fans to engage with live games actively while watching their favorite Colombian football matches. Available now during the Liga BetPlay Dimayor broadcasts on DIRECTV's DGO streaming and direct-to-home (DTH) platforms, bettors can view real-time odds and place bets without interrupting their viewing pleasure.

An Interactive Experience Like No Other

This service marks a significant shift in how viewers interact with sports content, transforming passive observation into an active participation experience. For the first time, football fans in Colombia can:

• - View real-time betting odds while watching games, tailored to their individual preferences.
• - Log into their BetPlay accounts on their televisions directly, skipping the need for secondary devices.
• - Place bets effortlessly on-screen without losing sight of the action happening on the field.
• - Seamlessly review their betting history without virtually switching screens.

Sandy Agarwal, Founder and CEO of TAPPP, expressed excitement about this launch, stating, "We are delivering a revolutionary way for Colombian football fans to engage with their favorite sport—live and in the moment." Not only does this platform enhance the overall viewing experience, but it also positions the Colombian betting landscape for future growth.

Enhancing Engagement and Marketing

The technology integration during live broadcasts aims to boost marketing effectiveness, improve conversion rates, and engage audiences directly with the product. Germán Segura, CEO of BetPlay, stated, "We know that integration with a live broadcast is the best vehicle for lifting our marketing, conversion, and engagement rates." The new interface aims to make betting intuitive, building interactivity directly alongside the unfolding match.

This innovative platform addresses not only the convenience in placing bets but also allows fans to maintain control over their viewing experience. Whether new to betting or seasoned professionals, fans can explore a personalized betting approach, ensuring every match moment is engaging and interactive.

Looking to the Future

The collaboration between TAPPP and BetPlay doesn't stop at just live matches during the Apertura and Clausura seasons of Liga BetPlay Dimayor. Future plans include expanding the platform to incorporate even more content, features, and personalized experiences geared towards evolving fan behavior.

Agarwal added, "We are bringing the betting experience closer to fans, especially during live sports broadcasts." They have overcome various technical, user experience, and compliance challenges, ensuring a scalable, secure, and seamless betting interface.

TAPPP's cutting-edge achievement in the interactive television space is noteworthy, recently winning the 'Rising Star in Sports Betting' award at the SBC Summit Americas. As more innovations come to fruition, the potential for revolutionizing television sports viewing continues to grow.

About TAPPP

TAPPP stands as a leader in providing interactive experiences across various platforms, focusing on customer acquisition and engagement for its clients. With a vast retail network across the U.S. and Canada, TAPPP's patented MicroApp Platform™ aims to power real-time content personalization and betting integrations for clients in the media and sports industries.

About BetPlay

As Colombia's premier sports betting operator, BetPlay offers users a comprehensive platform that includes pre-match and in-game betting, alongside virtual sports and casino gaming. As the official betting partner of elite Colombian soccer leagues, BetPlay is committed to enhancing user experiences and continuously innovating its offerings. For further insight and updates, visit www.betplay.com.co.