Marriott International Unveils MARRIOTT MEDIA: A Revolutionary Media Network for Travelers

Marriott International Unveils MARRIOTT MEDIA

In a groundbreaking move for the hospitality and marketing industries, Marriott International has introduced MARRIOTT MEDIA, a cutting-edge media network designed specifically for travelers. Announced on June 12, 2025, this initiative marks a significant evolution in how brands interact with consumers throughout their journey, creating personalized and engaging experiences in a way that traditional media networks cannot.

A New Vision for Brand Engagement

MARRIOTT MEDIA is at the forefront of an innovative approach to connecting brands with customers during their travel experiences. Unlike conventional media networks, this new platform places the traveler at its core, ensuring the right messages reach the right people at optimal moments. By harnessing first-party data and an extensive range of over 200 targetable attributes from its Marriott Bonvoy loyalty program—which includes nearly 237 million members and access to a vast portfolio of nearly 9,500 hotels globally—MARRIOTT MEDIA can skillfully blend demographic insights with guest behavior and preferences.

This strategy focuses on delivering curated content that feels organic within the traveler’s experience. By using responsible data practices and transparent consent methods, MARRIOTT MEDIA cultivates trust, allowing guests to easily opt-out if they prefer not to receive tailored messaging.

Enhancing the Traveler Experience

Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, emphasized that today’s travelers have high expectations, craving personalization and thoughtful engagement. “MARRIOTT MEDIA is designed to enrich and enhance, not disrupt, the travel experience,” she stated. The network aims to provide guests with valuable content, recommendations, and offers that align seamlessly with their travel context.

Leading this new initiative is Chris Norton, Senior Vice President of Marketing, Data Activation & Personalization, who expressed excitement about the potential for brands to foster deeper connections with customers. “Our goal is to empower brand partners to create engaging campaigns that resonate meaningfully with travelers at every interaction point,” Norton noted.

Partnerships and Brand Collaboration

To launch MARRIOTT MEDIA effectively, Marriott is collaborating with an array of well-known brands including PepsiCo, Visa, United Airlines, Starbucks, and more. These partnerships are designed to place brand experiences front and center across Marriott’s digital platforms, from the Marriott.com website to the Marriott Bonvoy app and even within guests’ rooms. This strategic placement allows marketers to engage with travelers effectively, not only through advertisements but by integrating brand messages into the entire travel experience.

One of the standout features of MARRIOTT MEDIA is its integration with Marriott Bonvoy TV, where brands can showcase their content in a narrative format that resonates with guests while they relax in their rooms. This storytelling approach capitalizes on the opportunity to engage guests during their stay, affirming the potential for brands to make lasting impressions.

Future Growth and Localization

With plans to scale MARRIOTT MEDIA into global markets, Marriott International is committed to maintaining authenticity and relevance. The network will prioritize local experiences, cultural nuances, and brand safety to ensure that curated content aligns perfectly with the expectations and interests of Marriott travelers around the world.

As brands increasingly recognize the value of engaging with customers within trust-rich environments, MARRIOTT MEDIA is poised to transform hospitality media from a supporting role into a driving force for growth and customer connection.

In summary, MARRIOTT MEDIA represents a significant shift in how the hospitality sector approaches brand interaction, focusing on enriching traveler experiences with contextually relevant and personalized content that resonates deeply with modern consumers.