#None #Hello Kitty #Sanrio #Toca Boca

Celebrate Togetherness in Toca Boca World

The delightful characters from Sanrio are making a charming comeback in Toca Boca, taking player engagement to new heights. Toca Boca is thrilled to announce its second collaboration with Sanrio as iconic characters such as Hello Kitty and the mischievous Kuromi are joined by fan favorites Cinnamoroll, Pompompurin, and Keroppi, creating an even more vibrant world filled with creativity and joy.

This new chapter was prompted by the overwhelming success of the initial collaboration, where Hello Kitty captivated millions of players, leading to over 292 million in-app gifts being redeemed. Players eagerly shared their experiences, creating a wave of user-generated content that highlighted the emotional bond between them and these beloved characters.

Exciting New Features

As part of this collaboration, Toca Boca is introducing two brand-new packs—the Style Pack and Furniture Pack—full of whimsical, character-themed items that reflect the unique styles and personalities of Sanrio characters. Whether players are gearing up for a party inspired by Kuromi or setting the scene for an inviting brunch with Pompompurin, these packs offer everything needed to decorate, dress up, and celebrate friendship and community.

Mathilda Engman, Toca Boca's Head of Creative Brand, emphasizes that both Toca Boca and Hello Kitty resonate with values focused on playfulness, self-expression, and creativity. This collaboration brings a fresh and relevant way for players to interact with the characters they love.

In addition to these new packs, a month-long gifting event will feature ten delightful free gifts, enhancing the collaborative experience and encouraging players to engage even more deeply with the game. Players can receive these gifts by simply logging in during the event, adding an element of surprise and delight.

A Heartwarming Collaboration

Jill Koch, Senior Vice President of Brand Management and Marketing at Sanrio Inc., expresses excitement about this expanded partnership, citing that Hello Kitty's mission of spreading friendship and kindness aligns perfectly with the community spirit of Toca Boca. This collaboration serves as a wonderful opportunity for fans to express themselves creatively and experience moments of joy together.

The update, which is expected to launch on October 7, serves as a reminder of how digital environments can foster connection, creativity, and collaboration, especially in a world where communities are often built around shared interests and passions.

About the Brands

Sanrio, established in 1960, is synonymous with joy and connection, with characters like Hello Kitty at the forefront of its philosophy. The brand has expanded not just in product offerings but into the entertainment sector, allowing fans to experience their characters across various platforms.

On the other hand, Toca Boca, launched in 2011, focuses on creating safe and engaging digital spaces for kids globally. The popularity of Toca Boca World underscores the demand for creative play experiences, with its games downloaded more than a billion times.

As they converge once more, the return of Hello Kitty and her friends to Toca Boca World marks a significant moment in the intersection of beloved characters and interactive gameplay, destined to create lasting memories for players of all ages. With the promise of fun and imaginative experiences, the collaboration stands poised to enchant fans anew and deepen their connection with these iconic characters.