Colette Brand Takes a Bold Step into Texas with Texas Players Club Rebranding

Colette Brand Expands in Texas

colette, a well-recognized lifestyle club brand, has recently made waves with its announcement regarding the acquisition and rebranding of the Texas Players Club, situated in San Antonio. This move signifies not just an expansion but a harmonious blend of history and modern luxury, as colette aims to update the beloved venue while keeping its rich legacy intact.

A New Era Begins

The Texas Players Club has been a cherished gathering space for over 25 years, catering to open-minded adults in the local lifestyle community. According to John Melfi, the owner of colette, this transition is about honoring the club's notable past while ushering in an exciting new chapter filled with refined elegance and contemporary style.

“The Texas Players has been a beloved home for open-minded adults in San Antonio, and we’re honored to build on that legacy,” Melfi stated. He emphasized that the goal is to retain the heartwarming, inclusive essence that the club has always offered while integrating innovative design elements and amenities that reflect the expectations of today’s sophisticated clientele.

Transformational Upgrades

Starting in June 2025, guests can look forward to a series of stylish upgrades that will redefine the club's atmosphere. Visitors will notice the addition of rich velvet drapes, high-end nightclub furniture, and a selection of curated artwork. These enhancements are all set to create a luxurious and welcoming environment that embodies what colette clubs are known for across the nation.

Importantly, the club will remain operational during these renovations, allowing loyal members and newcomers alike to enjoy services as the transformation unfolds. This dedication to continuous availability speaks volumes about colette’s commitment to its community.

Colette's Legacy and Future Vision

Colette has established itself as a pioneering lifestyle club brand, boasting flagship locations in major cities such as New Orleans and Dallas. With a robust community of over 250,000 members across five clubs, colette specializes in creating upscale environments that foster personal exploration and social connections among non-monogamous couples and singles.

As part of its strategic growth plan, this expansion into Texas marks a pivotal milestone for the brand as it seeks to solidify its presence in key markets. The incorporation of the renowned elements from colette’s existing venues into the reimagined Texas Players ensures a deep respect for the community’s treasured past while propelling it into a vibrant, dynamic future within lifestyle hospitality.

Overall Impact on Local Culture

Colette’s rebranding initiative aims to not only preserve the Texas Players Club's iconic reputation but also elevate it to meet the standards of luxury and sophistication expected in today’s market. This endeavor is set to attract a diverse array of visitors, further enriching the local social landscape.

By intertwining a reverence for the club's legacy with forward-thinking design and hospitality excellence, colette is poised to redefine the lifestyle experience in San Antonio. The community can anticipate an elevated engagement space that celebrates both tradition and innovation.

For those eager to learn more about this transformation and the upcoming events, colette encourages all to visit their official website at coletteclubs.com.

This expansion is not merely about a name change; it is about breathing new life into a celebrated institution while ensuring it remains an inclusive, stylish, and vibrant part of the lifestyle community.