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Mazda Enhances Roadside Safety in Partnership with AAA and HAAS Alert

Mazda North American Operations (MNAO) has announced an innovative collaboration with the American Automobile Association (AAA) and HAAS Alert aimed at enhancing roadside safety. This initiative introduces a system of real-time digital alerts designed to warn oncoming motorists when a Mazda vehicle is stopped and requires roadside assistance.

This new feature is powered by AAA's renowned Roadside Assistance Program and HAAS Alert's Safety Cloud Protect service. By integrating these advanced technologies, Mazda extends its commitment to safety beyond the confines of the vehicle, additionally prioritizing the protection of drivers and passengers when they find themselves in vulnerable roadside situations.

The Need for Enhanced Roadside Safety

Mazda's safety philosophy revolves around understanding real-world risks and implementing technological solutions to mitigate harm before an incident occurs. While Mazda vehicles are already equipped with reputable crash avoidance and occupant protection technologies, the collaboration with AAA and HAAS Alert addresses a critical gap—what happens outside the vehicle during and after an incident.

After a roadside event, vehicles and their occupants can be exposed to significant danger, especially if other drivers are unaware of the situation. When a Mazda customer requests assistance through the MyMazda app or a toll-free hotline, a local AAA service provider is immediately sent to assist. Concurrently, drivers in supported regions may receive alerts emphasizing the need to slow down and move over, enhancing safety for everyone on the road.

A Unified Approach to Roadside Assistance

Jennifer Morrison, the Director of Vehicle Safety Strategy at MNAO, emphasized the importance of acknowledging the minutes following a roadside incident. She stated, "Real-world safety doesn't end when the crash is over or when a customer pulls over to the shoulder." This collaboration seeks to transform the often hazardous scenario of a stopped vehicle into a safer experience for all involved.

The initiative demonstrates how safety is a shared responsibility among motorists. AAA, a leader in roadside assistance, plays a pivotal role in educating drivers about the importance of responding to roadside incidents safely. Cliff Rudd, Managing Director of Automotive Services at AAA, remarked, "AAA advances roadside safety... through collaboration with companies like HAAS Alert to warn drivers of roadside incidents and encourage them to slow down and move over."

Technological Integration with HAAS Alert

HAAS Alert brings its expertise in connected vehicle safety to the partnership, enabling real-time alerts to be sent to connected cars and drivers' navigation apps. Jeremy Agulnek, HAAS Alert's SVP of Connected Vehicle and Chief Product Officer, highlighted the collaborative nature of this effort, noting, "When a Mazda is stopped on the side of the road, the seconds before another driver arrives are the most dangerous. By integrating AAA's roadside assistance system with Safety Cloud Protect, approaching drivers receive advance warning on dashboards and apps. This warning can help prevent a secondary crash."

This critical safety feature is available on all eligible Mazda vehicles equipped with 24/7 emergency roadside assistance. It reflects Mazda's unwavering dedication to enhancing vehicle safety while ensuring that their drivers—and all road users—remain secure.

Conclusion

Mazda's commitment to safety innovation has been enriched through partnerships with AAA and HAAS Alert. By leveraging advanced technology and maintaining rigorous standards centered on real-world risks, Mazda not only protects its drivers but also safeguards the broader community. To learn more about the advanced safety features offered by Mazda, visit Mazda USA.

For information regarding AAA's Roadside Assistance, check out AAA Roadside Assistance. Also, more details about HAAS Alert and its Safety Cloud Protect can be found at HAAS Alert.