#China #Hisense #Qingdao #FIFA Club World Cup #sports partnership

Hisense Marks a New Era in Global Sports with FIFA Club World Cup 2025

Hisense, a prominent player in the realm of consumer electronics and home appliances, has officially launched its partnership as the leading sponsor for the FIFA Club World Cup 2025. This momentous occasion not only highlights Hisense's commitment to global sports but also showcases the brand's dedication to connecting fans through innovative technology and premium experiences.

Having solidified its presence as a major sponsor in past prestigious tournaments such as the FIFA World Cup in 2018 and 2022, as well as the UEFA EURO Championships from 2016 to 2024, Hisense is further strengthening its alignment with elite sporting competitions. The brand’s collaborative partnerships traverse various sports realms, including significant ties with organizations such as Paris Saint-Germain (PSG), the National Basketball Association (NBA) in North America, the National Rugby League (NRL) in Australia, and famed teams like Real Madrid. Notably, Hisense also extends its involvement into the auto racing arena with NASCAR in the USA and Red Bull Racing in Formula 1, alongside strategic alliances with leading esports and football organizations.

In terms of enhancing the viewing experience for sports fans, Hisense leads the market by offering an unparalleled matchday experience from the comfort of home. According to recent data from Omdia, Hisense holds a commanding 56.7% market share in the global segment for televisions measuring 100 inches or larger, spanning from 2023 through the first quarter of 2025. This significant market presence allows fans to enjoy ultra-large screens that recreate the vibrant ambiance of live stadium atmospheres, ensuring every pass, goal, and exultation is depicted with stunning clarity and depth, immersing viewers in the heart of the game.

Moving forward, Hisense is unwavering in its mission to enrich lives through technological innovations. By enhancing its footprint in various sports and entertainment platforms, the brand seeks to forge memorable moments that unite fans across the globe. Striving for continual progress in display and audio technologies, Hisense aims to ignite enthusiasm and foster a sense of community, empowering fans to truly "Own the Moment" amidst the exhilarating chaos of competitive sports.

Hisense's strategic integration of sports partnerships with cutting-edge display technology allows the brand to redefine how fans engage with sports, ensuring they can fully embrace the thrill of competition—no matter where they may be. Founded in 1969, the company has proudly emerged as a respected leader in consumer electronics and home appliance manufacturing, boasting operations in over 160 countries worldwide. Notably, Hisense ranks second in global total TV volume shipments from 2022 to 2024 and proudly holds the top position in the 100-inch and over segment for the same period.

As Hisense proudly stands as the first official partner of the FIFA Club World Cup 2025, it reflects the brand's commitment to sports and technology convergence as an avenue for reaching audiences globally. With fans eagerly anticipating the tournament, Hisense's partnership brings an exciting opportunity to celebrate not just sport, but community and connection through the shared passion for football.