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Japan Sports Week 2025: A Thrilling Showcase of Sports Legends

Japan Sports Week 2025, held from June 25 to 27 at Tokyo Big Sight, provided an exciting platform for sports enthusiasts and industry professionals alike. The event was made even more remarkable by the engaging talk sessions hosted by KOTONA, a leading advertising agency known for its innovative blend of design and marketing, dubbed 'Dazergeting.' Crowds gathered not just at the venue, but outside KOTONA's booth, which transformed the area into a vibrant hub of energy and interaction.

A Star-Studded Lineup of Speakers

Throughout the three-day event, sports legends shared their experiences and insights, creating memorable moments for attendees.

June 25: Shinji Sasaki - Former Hiroshima Toyo Carp Pitcher and Manager

On the first day, Shinji Sasaki, a former pitcher and manager of the Hiroshima Toyo Carp, captivated the audience with his tales from the diamond. Currently serving as the General Manager for the women's baseball club, the San'nichi Black Pearls, Sasaki discussed the future of his team alongside its representative, Eie Yagami. They elaborated on how KOTONA actively contributes to expanding the visibility of sports teams, all while reminiscing about Sasaki’s remarkable no-hitter game against the Chunichi Dragons in May 1999.

June 26: Moe Hosogai - Former Japanese National Football Player and Current President of Thespa Kusatsu Gunma

The second day spotlighted Moe Hosogai, who shared his journey from being a national football player to his current role as the president and GM of Thespa Kusatsu Gunma. He enthusiastically recounted his early beginnings in soccer and his ambitions to venture abroad. The session included a discussion of upcoming strategies being implemented by Thespa, with the KOTONA Board Member Masaki Ise providing insights into the advertising strategies tailored for the club. Attendees benefited from a lively Q&A session, where passionate soccer fans could engage directly with Hosogai, amplifying the excitement in the booth.

June 27: Hiroaki Morishima - Former Japanese National Football Player and Current President of Cerezo Osaka

The finale of the event featured Hiroaki Morishima, who currently serves as the president of Cerezo Osaka. His talk drew an enthusiastic crowd, with many visitors stopping by to witness his return to the spotlight. Morishima shared his experiences from the 2002 FIFA World Cup, particularly the memorable goal scored against Tunisia. As footage of the glorious moment played on screen, cheers and applause echoed through the booth, reigniting the thrill of that unforgettable match. Morishima also discussed the public relations initiatives KOTONA has been implementing for Cerezo Osaka, as delivered by Masaki Ise.

An Innovative Booth Experience

KOTONA's booth design attracted a great deal of attention, reflecting their unique approach of combining 'Tanabata' elements with retro Showa aesthetics. The wooden textures and nostalgic lanterns created an inviting atmosphere that beckoned attendees to step inside and engage with the friendly staff. The clever design not only captivated visitors but also sparked numerous discussions around marketing strategies and collaboration opportunities with KOTONA, illustrating the agency’s capacity to drive business through creative design.

Additionally, KOTONA hosted an interactive event where participants could write their wishes on Tanabata strips and receive a refreshing lemonade in return. This delightful offering, adorned with retro packaging designed by KOTONA's team, garnered enthusiastic participation amid the summer heat, serving both as a sweet treat and a conversation starter.

Looking Ahead

KOTONA has confirmed its participation in Japan Sports Week 2026, continuing to showcase its commitment to enhancing brand value with its innovative approach to marketing. The agency, headquartered in Osaka's JP Tower, is dedicated to providing solutions through advertising, PR, design, and digital strategies to support companies in overcoming their challenges, especially in the fields of sports and beauty.

Conclusion

Japan Sports Week 2025 proved to be a resounding success, with exciting sessions led by sports heroes and a booth that reflected KOTONA's creative prowess. As the event wrapped up, it was clear that the fusion of sports, marketing, and community engagement would continue to thrive under the leadership of firms like KOTONA.