LOTTE Partners with Niihama City for Oral Health in 2026

LOTTE Collaborates with Niihama City for Oral Health Promotion

In a significant move for community health, LOTTE, based in Shinjuku, Tokyo, has entered into a partnership with Niihama City, the Niihama City Dental Association, and Kawahara Medical University Niihama School. This collaboration aims to enhance the dental and oral health of Niihama's residents, officially established on May 27, 2026. This marks the 27th agreement of its kind for LOTTE, which has a long history of promoting oral health.

The partnership focuses on various initiatives including the dissemination of accurate knowledge regarding oral hygiene and the importance of chewing. By combining the expertise of these four organizations, they aim to improve the oral environments of citizens, facilitating a healthier and more fulfilling life.

Key Objectives of the Agreement

1. Promotion of Dental Health: Joint efforts will focus on improving the dental and oral hygiene of Niihama residents.
2. Awareness Initiatives: Campaigns will be launched to educate the community on the significance of chewing and maintaining an adequate level of oral function.
3. Support During Disasters: The agreement also includes provisions for material support during emergencies to assist individuals who have been affected.
4. Additional Necessary Matters: Other aspects deemed necessary for achieving these goals will also be considered.

LOTTE's commitment to enhancing community oral health aligns with their long-standing focus, established since their inception in 1948, on utilizing principles related to chewing and xylitol products to foster better oral health.