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Revolutionizing Game and Entertainment Localization

The localization of games and entertainment content is evolving, and leading this charge are SUGENA Corporation and Lan-bridge Communications. The Tokyo-based SUGENA, known for its consulting services to support overseas expansion and cross-border businesses, has partnered with Lan-bridge, a robust language service provider based in China. This collaboration aims to address the increasing demand for high-quality localization in the gaming and entertainment sectors, particularly as content creators seek to engage successfully with global audiences.

The Partnership

SUGENA Corporation, located in the vibrant Daikanyama district of Tokyo, has recognized a significant uptick in the need for professional translation and localization services. This is especially true within the gaming and video content markets, where speed and accuracy are paramount. Partnering with Lan-bridge, which was established in 2000, allows SUGENA to leverage Lan-bridge's extensive experience and reputation for excellence in translation and localization, particularly in the Asian market.

Lan-bridge is well-regarded for its capability to handle localization across various languages, especially Chinese and Korean, making it the perfect ally for SUGENA. With over 40 languages supported, Lan-bridge serves multinational companies across Europe, America, and Asia, showcasing a commitment to high standards in the localization process.

Key Strengths of Lan-bridge

Rich Experience in Game and Entertainment Localization

Lan-bridge boasts exceptional credentials in Chinese localization and also has a growing strength in Korean localization. This means they can offer a comprehensive one-stop service for Japanese, Chinese, and Korean languages. By delivering content that resonates with local fans, they ensure that games, anime, and visual works engage effectively with mixed cultural audiences.

High-Quality Localization Quality Assurance (LQA)

One of the cornerstones of Lan-bridge's offering is its rigorous Localization Quality Assurance. They meticulously check translations for naturalness, accuracy, cultural appropriateness, and UI text display issues. This thorough examination guarantees a high-quality product that clients can trust.

Hybrid System: AI and Native Translators

Combining the efficiency of AI-powered translation and the nuanced expertise of native translators, Lan-bridge offers a unique and effective localization model. The AI ensures quick turnaround times and cost efficiency, while the final polish by native speakers refines the translations into natural, accurate expressions.

Capability to Handle Large-Scale Projects

With cloud-based tools, Lan-bridge can manage simultaneous edits and oversee substantial projects efficiently. This robust project management capability allows them to tackle short-deadline and high-volume translation requirements without compromising quality.

Upcoming Event

SUGENA will showcase this innovative partnership at the upcoming Tokyo Game Show 2025 during the Business Day on September 25th and 26th. Attendees are welcomed to the Lan-bridge booth located at HALL 8 S02, where SUGENA representatives will be available to answer inquiries and provide support.

Event Details

• - Event Name: Tokyo Game Show 2025 Business Day
• - Dates: September 25-26, 2025
• - Venue: Makuhari Messe
• - Booth: Lan-bridge Communications booth HALL 8 S02

This alliance signifies a progressive step towards revolutionizing localization in the gaming and entertainment industries, enabling creative content to reach broader audiences with authenticity and integrity.