#Philippines #Quickplay #Cignal #Pilipinas Live

Cignal Introduces Pilipinas Live Shorts

Cignal has just launched an exciting new feature called Pilipinas Live Shorts, aimed at enhancing the viewer experience for sports fans across the Philippines. This innovative service is powered by Quickplay’s Quickplay Shorts, which allows for the easy creation and sharing of short-form videos.

The introduction of Pilipinas Live Shorts is timely, reflecting evolving consumer habits. According to a recent Deloitte study, Gen Z consumers spend significantly more time on social media and user-generated content (UGC) compared to traditional TV viewing. This has prompted Cignal to adapt its content delivery to better match audience preferences.

This service will utilize Quickplay's technology to streamline the creation of short videos from both Video on Demand (VOD) and live events. Viewers will enjoy an engaging, social-like experience through an infinite vertical scroll format, akin to popular social media platforms. The ability for influencers to generate and share UGC adds a dynamic layer to fan interaction, giving these content creators the tools to record and publish videos easily, complete with customizable effects like emojis and text.

Cignal's Chief Revenue Officer, Gerard Milan, expressed enthusiasm for this new venture, stating, “Delivering relevant, short-form content is a game-changer for us, especially when it comes to UGC.” The quick, impactful moments offered by Pilipinas Live Shorts—such as game highlights and behind-the-scenes clips—will keep fans engaged and connected to their favorite athletes, anytime and anywhere.

The service is part of a comprehensive content strategy that includes coverage of major local leagues, including the Philippine Basketball Association (PBA) and the University Athletics Association of the Philippines (UAAP). This ensures a diverse library of sports content that is rich and varied, catering to the tastes of different sports enthusiasts.

With the integration of interactive elements, the platform incentivizes content creation from sports influencers and fans alike. Stars like Vanie Gandler, Fifi Sharma, and Pauline Lopez will have the opportunity to connect with their followers on a deeper level through engaging and shareable content.

Furthermore, Cignal's partnership with Quickplay means that as their technology and capabilities evolve, so will the platforms’ ability to reach and captivate the audience in fresh ways. The focus is not just on increasing views—it's about fostering stronger emotional connections between fans and their favorite sports figures.

Quickplay’s innovative approach allows broadcasters to gain insights that can inform customer acquisition and retention strategies, creating substantial opportunities for growth potential. As highlighted by Paul Pastor, Co-Founder of Quickplay, “All of this translates into better business outcomes with greater consumer affinity translating into better retention and monetization opportunities.”

To summarize, Cignal’s Pilipinas Live Shorts represents a bold step into the future of sports entertainment. By leveraging the fast-paced nature of short-form content and the popularity of UGC, Cignal is set to create a vibrant community around sports in the Philippines. Fans can look forward to countless moments of excitement and engagement as they immerse themselves in the innovative features of this cutting-edge platform.