OSN Introduces Innovative Video Streaming Monetization Solutions with Harmonic's Cutting-Edge Technology

OSN Revolutionizes Video Streaming Monetization with Harmonic's VOS360

OSN, a premier entertainment network operating in the Middle East and North Africa (MENA), has taken a significant step forward by partnering with Harmonic, a leader in video delivery solutions. This collaboration marks the launch of targeted ad insertion across OSN's streaming platforms, fundamentally changing how the network monetizes its video content.

Transformative Partnership

The announcement was made on September 9, 2025, highlighting how Harmonic’s VOS360 Ad Software as a Service (SaaS) will empower OSN to deliver personalized advertisements at scale. According to Melvin Saldanha, OSN's Senior Vice President of Technology, this partnership represents a transformative milestone, as it allows for the introduction of targeted advertisements for the first time in the network's history. The ability to seamlessly integrate Harmonic’s advanced technology is expected to significantly enhance OSN’s revenue streams while providing audiences with more relevant content.

Advanced Technology Benefits

Harmonic's VOS360 Ad SaaS is an innovative, cloud-native solution that provides server-side ad insertion capabilities. This technology allows for a seamless viewing experience, with ads delivered alongside content in high quality. The system features an intuitive interface, APIs for developers, real-time analytics, and tools to optimize the workflow for creative processing and delivery.

OSN has successfully integrated VOS360 with various third-party solutions, including content management systems and ad decision servers, streamlining operations and improving the consistency of the viewing experience.

Enhanced Viewer Engagement

Tony Berthaud, Senior Vice President of Sales for APAC and EMEA at Harmonic, expressed excitement about the collaboration, emphasizing how the VOS360 Ad solution not only offers a robust ecosystem but also enriches viewer engagement. By utilizing sophisticated ad signaling and scheduling functionalities, OSN is now presented with new avenues to unlock revenue opportunities while maintaining a high level of viewer satisfaction.

The importance of addressing viewer preferences cannot be overstated, as personalized advertising is found to enhance user experience significantly. This strategic move is not just about increasing ad revenue; it is about creating an environment where viewers feel that the advertisements they see are relevant and suited to their interests, which in turn fosters loyalty to the brand.

Future Outlook

As OSN rolls out this new monetization strategy, it plans to showcase the VOS360 Ad SaaS during the upcoming IBC2025 event, scheduled for September 12-15 in Amsterdam. This presentation will highlight the product’s capabilities and how it sets the stage for the future of video streaming within the entertainment industry.

Harmonic and OSN’s partnership exemplifies a visionary approach to modernizing entertainment delivery in a competitive market. By leveraging innovative technology, both companies are poised to reshape the video streaming landscape in MENA, setting a precedent for how targeted advertising can be effectively implemented to benefit networks and audiences alike.

For more detailed information about Harmonic’s solutions, visit Harmonic's website.