#USA #Parsippany #Butterfinger #Borderlands 4 #2K Games

Butterfinger® Partners with Borderlands 4 for an Epic Sweepstakes

Game On! The beloved Butterfinger® candy bar, known for its unique crunchy and peanut buttery taste, has entered into a thrilling collaboration with 2K Games and Gearbox Software. This exciting partnership is designed to enhance gameplay for fans eagerly anticipating the release of Borderlands 4, set to launch this September.

Neal Finkler, the Vice President of Marketing for Ferrero's Mainstream Chocolate portfolio, expresses his enthusiasm about this collaboration, stating, _“Gaming and Butterfinger go hand-in-hand, which is why we're thrilled to join forces with Borderlands 4.”_ The new partnership aims to celebrate the essence of gaming and the joy it brings to fans while introducing them to an innovative flavor—Salted Caramel Butterfinger. This delightful addition aims to provide a perfect balance of sweetness and saltiness, ensuring gamers are well-fueled throughout their gaming sessions.

From now until July 31, players can participate in the Game Better with Butterfinger sweepstakes, where they have the chance to win amazing rewards tailored for passionate gamers. Participants simply need to purchase specially-marked Butterfinger products, along with other Ferrero treats like CRUNCH®, Baby Ruth, or 100 Grand, and enter the UPC code on the sweepstakes website GamewithButterfinger.com.

The prizes are impressive, including:

• - Borderlands 4 Game Codes: Dive into the most ambitious Borderlands title yet, where players will navigate through a treacherous planetary landscape and take on the role of one of four new Vault Hunters.
• - Borderlands Collection Pandora's Box Game Codes: This collection features all six acclaimed games from the Borderlands series, complete with additional content for each title, ensuring hours of adventure.
• - Borderlands 3 Golden Key Codes: Unlock powerful loot by using these keys to open special Golden Chests within the game.
• - Gaming Gear: Exclusive Butterfinger-branded gaming accessories, including custom controllers and drones.
• - Salted Caramel Butterfinger Swag Kit: Participants can also win Heat Gear relevant to the upcoming season, including custom sweatshirts and caps featuring the new flavor.
• - Cash Prizes and coupons are also up for grabs, enhancing the allure of this exciting sweepstake.

Randy Pitchford, the Founder and President of Gearbox Entertainment, shares his excitement about this partnership, saying, _“I’ve loved Butterfinger since I was a kid... Getting to team up with Butterfinger for Borderlands 4 is kind of surreal.”_ He appreciates how this collaboration brings the vibrant Borderlands universe to fans in an enjoyable and sweet manner.

In addition to participating in the sweepstakes, players will have the unique opportunity to engage with popular Twitch streamers as they play Borderlands 3, setting the stage for the big release later this year. It’s a fantastic way to build excitement and support the gaming community all at once.

As the launch date approaches, fans are encouraged to keep an eye on GamewithButterfinger.com and follow Butterfinger on their social media platforms, including Instagram, X, Facebook, and TikTok, for the latest updates and more chances to win.

About Butterfinger®: Since its inception in 1923, Butterfinger has been an iconic American candy bar that continues to delight consumers with its unique flavor and crunch. For more information, fans can visit Butterfinger.com and follow the brand online.

About Ferrero®: Ferrero, a leading global confectionery company based in Italy, has been bringing joy to customers worldwide with its popular brands like Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Established in 1946, Ferrero is committed to quality and sustainability, employing over 47,000 passionate individuals around the globe.

Stay tuned for what promises to be a thrilling gaming season ahead with the exciting collaboration between Butterfinger and Borderlands 4!