#Japan #Tokyo #LINE MUSIC #My推し #推し

LINE MUSIC's 'My推し': A Game Changer in Music Streaming

In June 2025, LINE MUSIC, Japan's premier music streaming service, unveiled its innovative feature, 'My推し'. Within just one month, this feature has garnered an impressive 500,000 users. The motivation behind 'My推し' is to deepen bonds between fans and their favorite artists in the evolving landscape of fan engagement, commonly referred to as '推し活' (oshi-katsu), whereby supporters actively engage with and promote their beloved artists through live shows and social media.

Traditionally, subscription services struggled to reflect the emotional investment of fans in numerical terms, making it challenging to cultivate 'push' motivation. However, 'My推し' steps in to create a tangible experience where fan enthusiasm is visible. This newly launched feature provides users with a personalized space within the LINE MUSIC app, showcasing their listening history and the accumulated support for their chosen artists.

'推し' artists, selected by users, have designated spaces within the app where enthusiasts can track their engagement through varying metrics, such as playtime, ranking, and interaction rates. This can be a thrilling experience for fans, allowing them to visualize their contributions and deepen their engagement with music.

The launch of 'My推し' sparked immediate buzz on social media. Feedback from users has been overwhelmingly positive, with many expressing how selecting their '推し' has significantly boosted their motivation to listen to music. Some comments highlighted the joy of being recognized as part of the top 1% of fans, the newfound opportunities for discussions among fellow enthusiasts, and the clarity it brings regarding their level of support.

Artist Diversity in 'My推し'

Since its launch, 'My推し' has attracted a wide range of artists across various genres—including J-POP, K-POP, anime, and vocaloid. As of this early evaluation period from June 16 to July 25, popular artists such as Mrs. GREEN APPLE, back number, Snow Man, BTS, TWICE, ちゃんみな, HANA, aespa, and Stray Kids are featured prominently within users' 'My推し' settings. This diversity illustrates 'My推し's success in uniting various musical tastes under one banner.

What 'My推し' Offers

The 'My推し' feature allows users to select up to three of their favorite artists, creating their unique artist space directly on the home screen of the LINE MUSIC app. Within this personalized space, fans can observe their fan levels, song playback durations, and other metrics reflecting their interaction with the artists. Additionally, the feature includes customizable cover images, ranking information, and the ability to share these achievements with friends, enhancing the overall music experience.

Ongoing Enhancements and Future Directions

Looking ahead, LINE MUSIC is committed to continuously enriching the 'My推し' experience. Upcoming updates aim to facilitate greater interaction between fans and their favorite artists, incorporating new ranking systems and collectible badges, which will allow users to express their support more dynamically.

Furthermore, LINE MUSIC is currently running an exciting promotion that offers new users a substantial discount on the annual subscription plan. As part of this ongoing campaign, users can subscribe to the annual plan at half price, significantly enhancing accessibility and encouraging even more listeners to discover the joy of music streaming.

With over a million songs available and several integrations that enhance the user experience, LINE MUSIC remains at the forefront of the music streaming sector. Its continued innovation, such as the 'My推し' feature, showcases a future where fans can celebrate and support their favorite artists like never before, solidifying LINE MUSIC's role as a leading platform in the global music ecosystem.

Conclusion

The introduction of 'My推し' marks a noteworthy milestone in how music streaming services can cultivate a sense of community among fans while delivering a more personalized and interactive experience. As LINE MUSIC strives to elevate engagement through continuous updates, the anticipation builds for how this platform will evolve in the music world over the next decade.