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A New Sweet and Sour Experience: Koume Gummy

Lotte, a renowned confectionery company headquartered in Shinjuku, Tokyo, is set to release its latest product, Koume Gummy, on February 10, 2026. This delightful treat will be available first at convenience stores and station shops across Japan, before a wider release on April 7, 2026. Inspired by the beloved character Koume-chan and her innocent love story, this gummy candy encapsulates the essence of spring with its cherry blossom petal shape and refreshing ume (plum) flavor.

A Flavorful Journey Through Time

Since its launch in 1974, Koume has been a nostalgic part of many Japanese people's childhoods. The original hard candy, known for its unique sour taste and fruity plum flavor, has captivated audiences for decades. With the introduction of Koume Gummy, Lotte pays homage to this cherished tradition while bringing a modern twist. Koume-chan's sweet yet slightly sour relationship with a character named Makoto is woven into this new candy, making it a delightful representation of first love.

Premium Ingredients

Crafted using premium Nanko plums from Wakayama Prefecture, Koume Gummy delivers a rich and fruity taste that evokes fond memories of first loves and springtime romance. This upcoming candy features two distinct colors, red and yellow, resembling cherry blossom petals that can be arranged together, allowing fans to create their own charming flower. Additionally, there are limited-edition gummies shaped like letters, offering a fun twist for candy enthusiasts.

A Package Designed for Love

The packaging of Koume Gummy is designed to enhance your mood with every touch. Its charming design showcases Koume-chan in traditional attire and offers a warm spring vibe, making it an ideal treat for anyone longing for a refreshing snack while studying or working.

The Legacy of Koume

Koume's brand identity has evolved significantly since its inception. The original candies were compact, designed not only to maintain a pleasing appearance but also to be easily consumed without showing a bulge in the cheeks, making them popular among women. The enchanting story of Koume-chan, depicted as a young girl navigating her first love, became a staple in commercials, enchanting audiences with its fleeting, cinematic narrative in just 30 seconds.

Over the years, the character of Koume-chan has continuously developed, yet her essence remains intact; she represents a timeless idea of youthful romance that resonates across generations. Today, Lotte has expanded the Koume brand beyond candies, offering a variety of products that capture the spirit of Koume-chan’s romantic imagery.

Celebrate Your Sweet Moments

As we prepare for the launch of Koume Gummy, be sure to mark your calendars for February 10, 2026. Whether for yourself or as a gift, this gummy candy is designed to resonate with anyone who has ever experienced the exhilarating rush of love. Be a part of Koume-chan's sweet journey and indulge in the delectable flavors that are sure to evoke cherished memories.

For more information on this new product and the Koume brand, visit Lotte's Koume page. Experience the delightful blend of spring and love today!