#Japan #Tokyo #rom&nd #ILLIT #WONHEE

A New Chapter for rom&nd with ILLIT WONHEE

In a groundbreaking move within the K-Beauty industry, the renowned cosmetic brand rom&nd has officially announced its collaboration with WONHEE of the popular K-POP girl group ILLIT. This marks the first time that rom&nd has partnered with an idol model, a step that emphasizes their commitment to connecting with beauty enthusiasts and consumers alike. The collaboration will officially launch on February 23, 2026, and it aims to symbolize the brand’s core values of inclusivity and consumer engagement.

Celebrating a True Beauty Enthusiast

WONHEE is well-known for her passion for makeup and her fondness for rom&nd products. Her continuous showcase of affection for the brand naturally led to this partnership. Apart from simply being the face of rom&nd, WONHEE is a true cosmetic otaku, actively participating in the creative process of makeup creation. Notably, she previously attended rom&nd's flagship store ‘PINK OFFICE’ in Seoul’s trendy neighborhood, where she played a role in mixing pigments for a new color gloss. This event captured significant attention and demonstrated her vested interest in the brand.

Following the successful launch of limited edition color gloss developed during that visit, consumer demand for a formal collaboration between rom&nd and WONHEE surged. This feedback reflects a growing trend where brands are expected to engage fans and establish deeper connections with their consumers.

Expert Insights from rom&nd

A spokesperson from rom&nd shared their enthusiasm about the collaboration, stating that partnering with WONHEE represents a significant opportunity to enhance brand communication with consumers. "We aim to broaden our outreach and continue to respect all preferences, in line with rom&nd's philosophy," they explained. The brand intends to introduce fresh and exciting color experiences while inviting fans to participate in future projects featuring the collaboration with WONHEE.

The First Product Launch from the Collaboration

The inaugural product resulting from the ILLIT WONHEE and rom&nd partnership features new offerings in the popular ‘Glistening Color Gloss’ line. These products will be available in Japan, with two new nude shades set to launch on March 3, 2026, following the initial sparkle line release on February 5, 2026.

With the increasing popularity of soft and subtle nude tones in the beauty industry, these new products reflect the personal taste and selections made by WONHEE herself. This collaboration not only aims to cater to her aesthetic but also speaks to the preferences of contemporary beauty enthusiasts. As fans around the world eagerly await further announcements regarding the collection, the unique involvement of WONHEE adds a personal touch that makes these products especially significant.

About rom&nd

Founded in 2016 by beauty creator Min Se-Rome, rom&nd is a K-Beauty brand that prioritizes personal color selection, offering a diverse range of carefully curated makeup. After introducing their signature “Juicy Lasting Tint” in Japan in 2019, rom&nd quickly became a pioneer in the tint lip trend, continually releasing best-selling products across various makeup categories, from color cosmetics to base makeup.

For more updates and information about rom&nd and its products, check out their official Instagram at romand_jp and their official website romand.co.kr.

About iFamily SC Co. Ltd.

Established in 2000, iFamily SC Co. Ltd. has been at the forefront of the wedding service industry, providing standardized quality products and stable services. In 2016, they expanded into cosmetics, leveraging their extensive customer experience into a successful new venture, particularly on social media. After going public in 2021, iFamily SC Co. Ltd. continues to innovate as a global brand exporting to over 40 countries, prominently featuring rom&nd alongside other brands.