#Japan #Tokyo #Apaman Shop #Bear-kun #AR Photo Contest

Celebrate Valentine's Day with Bear-kun AR Photo Contest

As Valentine's Day approaches, Apaman Corporation, renowned for being the leader in the rental housing brokerage sector, announces the 31st Bear-kun AR Photo Contest. Set to commence on February 5, 2026, this engaging event invites everyone to capture and share the warmth of their Valentine's experiences through augmented reality (AR).

Concept of the Contest

In recent years, obtaining information related to housing and living has evolved beyond traditional search and comparison sites to include more intuitive interfaces like social media and experiential content. However, many people still perceive house-hunting as a daunting task. Apaman aims to break down this psychological barrier using their official character, Bear-kun, through interactive initiatives. The contest serves as a means for individuals to engage effortlessly via their smartphones, offering a fun and accessible avenue for communication without the pressure to visit or sign contracts.

This year, the contest centers around themes of gratitude and encouragement, aligning perfectly with the Valentine's spirit, inviting participants to express these positive feelings while engaging with the brand.

How to Participate

Participants are encouraged to take a snapshot with the AR version of Bear-kun and share it on social media. Here's how:
1. Scan the QR code with your smartphone to access the official AR Bear-kun through a dedicated site (no app required).
2. Capture your beloved Valentine's moment featuring Bear-kun.
3. Post your photo on Instagram or X (formerly Twitter) with the hashtag #Bear-kunARExperience. Ensure your account is public for your submission to be valid.

The contest runs from February 5 until February 14, 2026, at 11:59 PM.

Judging Criteria

Entries will be evaluated based on criteria such as affinity with the theme, originality, composition, color, storytelling, brightness of the post, and the expression of joy and safety.

Exciting Prizes Await

Winners will receive delightful prizes:

• - Grand Prize: The top entry will be awarded a special edition Valentine's chocolate from Bear-kun valued at approximately ¥1,500.
• - Runner-Up Prizes: Two additional participants will receive a ¥500 Starbucks eGift Card, perfect for celebrating with a coffee treat!

Winners will be announced via direct message on social media by February 16, 2026, and the successful entries will showcase on the Bear-kun special site by February 21, 2026.

Bear-kun: More Than Just a Mascot

APAMAN Corporation is committed to creating a vibrant future in housing by fostering connections within communities. By using Bear-kun for communication on social media, the AR photo contest has evolved into a platform for sharing enjoyable experiences while bridging the gap between house-hunting and everyday living.

Safety and Creativity Guidelines

While enjoying the contest, participants are reminded to prioritize safety by avoiding distractions while taking photos. Any images or videos using generative AI will not be considered for awards. Please ensure consent for any individuals featured, and be mindful of rights concerning third-party logos and trademarks.

Follow Bear-kun Online

Stay updated with Bear-kun's adventures and initiatives through their official social media accounts on Instagram, X (Twitter), YouTube, and Facebook. Join in this exciting celebration, and make this Valentine's Day unforgettable with Bear-kun and your AR moments!

For more information about the contest and APAMAN Corporation, visit Bear-kun's Special Site.