Softbrain and Vantan Design Institute Collaborate on Innovative New Commercial

A Creative Collaboration: Softbrain and Vantan Design Institute

In an impressive industry-academia collaboration, Softbrain Inc. has teamed up with the Vantan Design Institute, a premier school specializing in design and visual production, to create a new commercial for its cloud services targeted at businesses. The commercial is now available on Softbrain's official YouTube channel, marking a significant milestone in promoting the company's innovative product line.

Background of the Collaboration

Founded in 1999, Softbrain has been at the forefront of transforming customer relationships in Japan with the launch of the first CRM/SFA system. Today, their flagship product, the "esm (e-Sales Manager)," plays a crucial role in a broader strategy aimed at enhancing operational efficiency across organizations. This academic partnership focuses on three key products within Softbrain's suite—the MA tool "esm marketing," the workflow tool "esm flow," and the no-code tool "esm appli"—to enhance brand recognition using creative advertising methods.

During the conceptualization phase, the partnership sought to gain greater attention and implement diverse expressions, leading to the decision to engage in a joint project with the Vantan Design Institute. This institution upholds the vision of becoming the most socially relevant school globally, delivering practical education and training aimed at providing students with real-world experiences. The alignment of both parties' objectives led to the successful execution of this innovative project.

Highlights of the Commercial

The newly released commercial showcases the talents of Vantan Design Institute students who managed every aspect of its production from brainstorming to filming and editing. The storyline revolves around a uniquely humorous premise where a well-dressed office worker participates in an absurd audition for a position that involves outdated tasks typical of corporate settings, such as "filing business cards" and "collecting approvals for paper documents."

The commercial's comedic twist comes when the judges question the relevance of such practices in modern business. They highlight the necessity of using the "esm series" for efficient operations, positioning the commercial as a fun yet insightful critique of traditional work methods.

Director's Insight

Director Godai Fujisaki shared his experience, emphasizing their commitment to creating a memorable advertising campaign that captivates viewers. The idea of featuring a suited employee at an audition presented an interesting contrast and comedic element. This collaborative process included discussions with Softbrain to merge requests for direction while maintaining artistic integrity. Fujisaki reflected on the significant responsibility that comes with creative production and how the project enriched his understanding of the industry.