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Oisix La Daichi and Niigata: A New Era of Collaboration for Local Revitalization

Oisix La Daichi, a leading provider of food subscription services in Japan, has entered into a groundbreaking comprehensive collaboration agreement with Niigata Prefecture aimed at promoting local agricultural products and enhancing sports initiatives. This agreement, signed on April 3, 2026, marks the first time that Niigata will partner with a food e-commerce operator in this capacity, bringing together the realms of food and sports for community revitalization.

The Substance of the Agreement

The main objective of the agreement is to elevate the value of Niigata's agricultural products while expanding their market reach. Oisix intends to leverage its extensive customer base of approximately 470,000 members and its expertise in product development and distribution to promote local ingredients. This effort isintegral to Oisix's vision of elevating Niigata's profile as a premier food tech destination by 2024, aligning with their broader efforts through initiatives like the Niigata Food Tech Town Project.

Fostering Local Agriculture and Sports

Oisix has established a robust connection with Niigata through various initiatives that integrate food and sports. Since 2017, the company has collaborated with the Echigo-Tsumari Satoyama Co-Creation Organization to bring culinary experiences to the region. As the main sponsor of the Oisix Niigata Albirex Baseball Club set to participate in Japan's NPB Eastern League in 2024, Oisix is also playing a vital role in the sports landscape.

The agreement aims to not only strengthen the local economy but also to expand the influence of sports on community health initiatives and educational programs about nutrition. This initiative includes stadium gourmet experiences that will feature locally sourced foods at games, thereby enhancing the overall spectator experience.

Innovative Pathways for Sustainability

Part of the agreement addresses sustainability challenges, such as reducing food waste. Oisix plans to develop upcycled products from underutilized resources, including lesser-known fish species, and increase awareness toward Niigata's rich agricultural offerings. This includes promoting high-quality rice varieties like Koshihikari, well known across the country.

Their food distribution network will spotlight local products, and they will continually innovate meal kits like Kit Oisix featuring Niigata’s ingredients to heighten consumer awareness.

Community Engagement and Education

Oisix's commitment extends into community outreach through initiatives like Dream Festa, an event where players engage with local children, and Dream Cap Project, which promotes outdoor play and sports among youth. The partnership will facilitate educational sessions focusing on nutrition and exercise, further emphasizing the wellness benefits that come from a balanced lifestyle.

In addition, these sports and food initiatives will create a vibrant atmosphere around the HARD OFF ECO Stadium Niigata, making it a key player in both local sports and a gastronomic showcase.

Conclusion

This collaboration between Oisix La Daichi and Niigata Prefecture stands as a model for how food and sports can synergistically contribute to local revitalization and sustainability. By combining resources and ideas, both parties aim to cultivate a thriving community supported by the unique agricultural and sports opportunities in Niigata.

Official Statements

Kohei Takashima, President of Oisix La Daichi, expressed gratitude for the partnership, highlighting how this collaboration will enable them to explore new avenues in both food and sports, creating exciting opportunities for all stakeholders involved.

Eisuke Hanakazu, the Governor of Niigata, welcomed the agreement, emphasizing Oisix’s commitment to providing high-quality foods and contributing to regional development through sports initiatives.

About Niigata Prefecture

Niigata Prefecture, located in central Honshu along the Sea of Japan, is renowned for its abundant natural resources and exceptional agricultural products. Known for producing some of the best rice in Japan, including Koshihikari, Niigata plays a crucial role in the country's food supply chain, combining rural charm with innovative sustainability efforts.

About Oisix La Daichi

Founded in 2000, Oisix La Daichi is committed to delivering safe and nutritious food directly to consumers through innovative subscription services that prioritize organic and locally sourced ingredients. With a growing membership base, Oisix is constantly expanding its offerings in an effort to reduce food waste and promote sustainable eating habits.