#Indonesia #Bali #Savaya Group #Zumana

Introduction

In a bold and exciting move, Savaya Group has partnered with PT Kharisma Anugrah Jawara Abadi (KAJA Group) to unveil Zumana, a state-of-the-art beachfront hospitality destination located on the iconic Kuta Beach in Bali. As tourism continues to evolve, Zumana aims to be a transformative force that not only reshapes the local landscape but also redefines the beach culture of this celebrated region.

Concept and Vision

Zumana has been conceived as an immersive environment that explores modern society, capturing the essence of human behavior and self-expression. The venue is designed to serve as a living entity where these aspects are celebrated and observed, encouraging guests to engage with each other, the surroundings, and the vibrant culture of Bali. Throughout the day, visitors will experience the blending of music, architecture, and community gathering, actively participating in the unfolding narrative rather than being mere spectators.

Location and Design

Strategically positioned along Bali's historically rich coastline, Zumana aims to rejuvenate Kuta as a premier hospitality destination. Designed by the internationally renowned Rockwell Group, this expansive 35,000-square-foot venue incorporates a beachfront daylife atmosphere with a 200-seat restaurant, allowing for a seamless transition from sunlit afternoons to sophisticated dining experiences and electrifying nightlife as day gives way to night.

Leadership Perspectives

Alex Cordova, the CEO of Savaya Group, emphasized the significance of this project in the context of Bali's long-term tourism landscape: "Building on the global success of Savaya, this project underscores our long-term commitment to Bali as a destination with both a distinct identity and global relevance. Our goal is to develop unique concepts that resonate on an international level while contributing meaningfully to the island's appeal. At its core, our work is about creating unforgettable experiences for our guests."

In a similar vein, Nadia Tjahyadikarta, Managing Director of KAJA Group, noted the synergy between local and international influences in this venture: "As an Indonesian company, we are proud to grow our portfolio by balancing global partnerships with authentically original concepts. Zumana represents a unique expression of our vision, established from the ground up to offer a distinct perspective on beach hospitality in Indonesia and Southeast Asia."

Looking Ahead

Zumana is set to launch in 2026 at Kuta Beach, positioning Bali as a leading global destination in lifestyle, culture, and hospitality. The destination promises to offer residents and tourists alike a fresh lens through which to explore the pleasures of beach life, dining, and live experience—an adventure that goes beyond the traditional offerings of travel and hospitality.

Conclusion

As Dumana prepares to open its doors, the anticipation builds among travelers and locals eager to discover what this new hotspot has to offer. With its ambitious vision and commitment to celebrating the Balinese heritage while innovating beach culture, Zumana is expected to be a landmark addition to Bali's vibrant hospitality scene. For further updates, stay tuned to Zumana's official page as they reveal more about this transformative beach destination.