#United States #Birmingham #Books-A-Million #collectibles #POP MART

Partnership Overview

In a landmark collaboration, Books-A-Million™, the second-largest bookstore chain in the United States, is partnering with POP MART, a growing name in global pop culture and entertainment. Set to launch in September 2025, right ahead of the bustling fall shopping season, this partnership promises to offer fans access to beloved characters and exclusive collectibles across all Books-A-Million locations and online at www.booksamillion.com.

A Match Made in Pop Culture Heaven

Kathy Gagliano, Executive Vice President of Merchandising at Books-A-Million, expressed enthusiasm about the partnership, stating, _"We're always looking for ways to delight our customers with products that are both unique and meaningful."_ She further emphasized that POP MART's iconic figures resonate with the bookstore community, embodying the values of creativity and self-expression that Books-A-Million cherishes.

This collaboration arrives at a moment when the demand for collectible designer toys and innovative pop culture partnerships is at an all-time high. They have become an essential aspect of consumer entertainment, making the timing of POP MART's introduction into Books-A-Million's offerings particularly relevant.

Bringing Characters to Life

Brandi Hammons, Head of POP MART Retail Marketing for the Americas, highlighted the excitement surrounding this partnership by stating, _“We’re thrilled to partner with Books-A-Million and bring our characters to life in such a historic store.”_ She explained that, much like Books-A-Million, POP MART serves as a destination for adventure and art. This partnership will unlock a treasure trove of collectible designer toys, featuring POP MART’s most cherished characters such as SKULLPANDA, MOLLY, CRYBABY, DIMOO, and others. This collaboration aims to create a warm and inviting space where fans can engage with stories, collect items, and discover new favorites.

Collecting with Enthusiasm

Erica Graf, Vice President of General Merchandise at Books-A-Million, added, _“Partnering POP MART with Books-A-Million felt like a natural fit. Pop Mart is at the heart of a cultural trend that's capturing fans everywhere.”_ The essence of this collaboration ensures that it is more than just a product launch; it is about creating an immersive experience for fans of both brands.

About the Companies

Books-A-Million, established in 1917 and headquartered in Birmingham, Alabama, operates over 220 retail outlets predominantly on the East Coast, South, and Midwest. The company has evolved from a modest newsstand into a significant player in the book retail space, emphasizing a varied catalog of genres and a customer-centered approach.

On the other hand, POP MART, founded in 2010, has evolved into an influential force in pop culture. The brand is dedicated to its mission of igniting passions and delivering joy through its diverse portfolio of consumer products, experiences, and entertainment, rapidly expanding its physical presence across the U.S. with 74 Robo Shops and multiple dedicated locations across various states.

Conclusion

As we inch closer to the launch date, both fans and collectors await what this dynamic partnership will bring. The collaboration between Books-A-Million and POP MART is set to transform shopping experiences, bringing together avid readers and enthusiasts of unique pop culture collectibles into one vibrant community. If you're a lover of creativity, storytelling, and collecting, this partnership will surely be a haven for you in September 2025.