Opt Receives Silver Award at the Top Agency Award for Four Consecutive Years

Opt's Remarkable Achievement at the Top Agency Award

In an impressive showcase of digital marketing excellence, Opt has secured the Silver Award at RTB House Japan's Top Agency Award for four consecutive years. The award recognizes agencies based on their sales performance with RTB House products, understanding of products and services, and the ability to propose effective marketing strategies to clients.

Opt, with its headquarters in Chiyoda, Tokyo, has been at the forefront of driving business growth for its clients through innovative approaches such as LTV Marketing (Life Time Value Marketing). By utilizing AI deep learning technology, Opt tailors dynamic retargeting advertisement distributions to suit individual user behavior on websites, establishing a comprehensive understanding of the customer journey. This successful strategy played a pivotal role in securing the Silver Award.

The Top Agency Award evaluates participating agencies in Japan, taking into account their achievements over the previous two terms, showcasing their understanding of RTB House products, and how effectively they convey these to client companies. This meticulous assessment further highlights Opt's commitment to delivering high-quality services in the digital advertising realm.

Acknowledgments from RTB House Japan

Ken Fujino, Head of Sales at RTB House Japan, expressed his heartfelt congratulations to Opt on their Silver Award win. He stated, “We are grateful to Opt for their unwavering support since the inception of RTB House Japan. Their deep understanding of our products and strong proposal capabilities have significantly contributed to the success of many clients. We look forward to continuing our partnership with Opt, embracing new challenges together, and further enhancing the digital advertising industry.”

The Vision of Opt

Opt’s mission is to “create new value that drives industrial transformation and solves social issues.” By implementing AI technologies tailored for end-users, Opt aims to provide targeted advertising solutions that not only foster individual client growth but also set a benchmark in the industry. Their dedication to understanding consumer needs underscores their approach to business, emphasizing value creation through a deeper relationship with clientele.

Furthermore, Opt has developed proprietary concepts like LTVM, which redefines LTV by focusing on understanding end-users rather than purely maximizing corporate profit. This approach emphasizes long-term client relationships and aims to foster sustainable business growth rather than short-term gains, demonstrating Opt’s innovative mindset.

Company Overview

Founded on April 1, 2015, Opt has set its sights on becoming “a growth leader that leads clients closely, deeply, quickly, and sustainably.” Located in the Tōkyū Banchō Building in Chiyoda, Tokyo, Opt continues to evolve its marketing services in alignment with the changing dynamics of the advertising industry. Also, the company is committed to transforming the advertising landscape and achieving industrial transformation in the long term (IX). For more information, visit their website.