Yakan no Mugicha: A Summer Campaign Featuring an Exciting Short Film
'Yakan no Mugicha', a beloved tea product from the Coca-Cola system, is set to launch its summer campaign starting June 30, 2025. Known for its authentic taste reminiscent of tea brewed in a kettle, this summer campaign comes with exciting new features, including an original short film collaboration with the iconic anime series, 'Crayon Shin-chan'. This marks the first live-action adaptation of the beloved series, titled 'Another Crayon Shin-chan: The Yakan Family'.
This film, which has garnered over 12 million views across Coca-Cola's official YouTube and 'Yakan no Mugicha's Instagram, showcases the delightful adventures of the Nohara family while highlighting the warmth and bonds within a family. The first five episodes released this spring have received widespread attention, creating a buzz both domestically and internationally.
Ahead of the campaign's official launch, episode six will be available on June 25, featuring a grown-up version of Himawari, played by the charming Mei Hata. Fans have eagerly awaited her debut, and the new episode promises to bring back nostalgic moments while introducing new dynamics between the characters.
As part of the campaign, a new commercial titled 'Long Time No See, Kasukabe' will air nationwide, along with the chance to win exclusive original merchandise. The story reflects the complexities of family life, combining humor with heartfelt moments, encouraging viewers to relax and enjoy the original brew of 'Yakan no Mugicha' while connecting with their own family memories.
Exploring the Episodes
The series revolves around Shinnosuke Nohara, a 25-year-old navigating urban life, alongside his quirky parents, Hiroshi and Misae. The relationship dynamics presented in each episode highlight the charming yet complicated aspects of family life. In the newest installment, viewers will witness a touching encounter involving Himawari, a 20-year-old character with distinct spiral bangs. The storyline begins with a scenario where Shinnosuke, returning home for summer break, unexpectedly reunites with Himawari at Kasukabe Station. The authenticity of sibling interactions is beautifully portrayed, showcasing the evolution of their bond.
The filming of episode six took place in Kasukabe, a site closely associated with the 'Crayon Shin-chan' universe and home to the actor Takahashi Fumiya, who plays the role of Shinnosuke. The lighthearted atmosphere during filming further reflected in the charming scenes, such as when Hata portrayed Himawari’s comedic reactions to being approached by some men, showcasing her effortless charisma.
How to Watch
Exciting Campaigns Ahead
During this summer campaign, consumers can participate in a thrilling contest where they can win gourmet sets and exclusive original merchandise related to 'Yakan no Mugicha'. To enter, participants need to purchase specific products and upload their receipts for a chance to collect digital points. Additionally, by scanning QR codes on products, they can obtain unique wallpapers and offer feedback on their experiences.
Additionally, from July 1 to July 6, a large-scale outdoor advertisement featuring the Nohara family will be showcased at Roppongi Hills Canopy, marking an exciting visual representation of their adventures.
As fans await the upcoming stories, the essence of 'Crayon Shin-chan' continues to resonate through generations. The characters not only entertain but also ground viewers in the value of family, humor, and nostalgia.
Final Remarks from Mei Hata
Mei Hata expressed her excitement about joining the Nohara family: “I feel honored to portray Himawari. The journey from her early days to adulthood has been filled with charming growth. I hope audiences enjoy the humorous yet touching stories we present throughout this series.”