#China #Shanghai #Blokees #Ultraman #BFC

Blokees and the 60th Anniversary of Ultraman

On July 2, 2025, the much-anticipated exhibition titled Journey of Light: A Glimpse into Ultraman's 60th Anniversary held its press preview in Shanghai. The event is set to officially open to the public on July 5. This year marks a significant milestone for both Ultraman as a beloved franchise and Blokees, a renowned Chinese toy brand, which is serving as the exclusive strategic partner for this thematic exhibition.

Blokees is set to unveil a range of exciting new construction models inspired by Ultraman. The exhibition will feature approximately 100 pieces created around the Ultraman theme, alongside works from BFC, showcasing the long-standing and robust partnership between Blokees and the Ultraman franchise.

The Journey of Partnership

Blokees first formed a partnership with New Creation—the exclusive licensing agent for the Ultraman series in Mainland China—in 2021. This partnership triggered Blokees' entry into the model kits segment. The following year, Blokees released its inaugural classic Ultraman model kits, which quickly gained popularity among Ultraman fans.

Over the past four years, the Ultraman franchise has been showcased through three major product series from Blokees: Hero10, Legend, and preCOOL. To date, more than ten large models and over 80 Ultraman construction kits have been released, featuring an extensive selection of over 140 different Ultraman characters.

Blokees prides itself on its commitment to innovation and creativity. With its ever-evolving research and development capabilities, the brand currently holds over 500 patents and continues to strive for the development of unique products featuring well-known characters aimed at consumers worldwide.

Celebrating Creativity at the Exhibition

At the exhibition, Blokees is set to present an impressive showcase of around 100 works themed around Ultraman in their dedicated exhibition area. This makes them the first Chinese brand to display original custom creations at the Ultraman 60th Anniversary thematic exhibition. The creations are products of BFC creators, who have participated in BFC-themed contests that allow fans to get hands-on experience with the essence of BFC’s creative culture. This initiative connects fans to the imaginative realm of building, embracing the joy of creation (the Fun of Building).

Blokees has always put emphasis on fostering the culture of creation within the BFC community and continues to host annual BFC creative contests. Participants are encouraged to craft original works using Blokees models, with winning entries having the opportunity to be displayed at international exhibitions alongside Blokees. The BFC community has transformed into a vital platform for uniting global players while promoting the brand's creative ecosystem.

A Vision for the Future

With its powerful R&D capabilities and innovative product line, Blokees is executing a global strategy that embraces Universally appealing, Stepwise pricing, Globally promoting. The brand's commitment to connecting global players through innovative products and a robust community culture will pave the way for future growth and engagement. As the Ultraman 60th Anniversary exhibition opens its doors, fans and collectors alike can look forward to celebrating this iconic franchise alongside a brand dedicated to inspiring imagination and creativity.