#Indonesia #Jakarta #Chery Group #LEPAS

LEPAS Shines at Indonesia International Auto Show

On July 23, 2025, Jakarta hosted the Indonesia International Auto Show, where LEPAS, a brand launched by Chery Group just months prior, made its eye-catching international debut. The event emphasized LEPAS's branding philosophy: "COLORFUL LIFE, MASTERFUL DRIVE", creating an immersive experience that left a lasting impression on attendees.

LEPAS showcased a bold and vibrant booth that attracted considerable attention. The brand introduced its three key models: the L8, designed for those who embrace a sophisticated lifestyle; the L6, created as a mobile working station for content creators; and the L4, targeting young, discerning drivers. These models not only embody a commitment to elegant mobility but also serve as a testament to the brand’s vision of redefining modern transportation.

Zhong Wei, the Deputy CEO of LEPAS, articulated the brand's intent to cater to urban elites who seek vehicles that align with their aesthetic and lifestyle rather than just statistical performance. LEPAS stands out for its ability to combine cutting-edge technology with a genuine warmth of experience. For the brand, mastery means a life enriched by automobiles, which should enhance rather than complicate existence. Essentially, a refined life is accessible to everyone pursuing improvement.

One of the standout models, the L8, encapsulates this luxury vision. Sporting a sleek Leopard design aesthetic—which includes an aerodynamic body, vertical-pupil headlights, and a rounded grille—the L8 marries power with elegance. The brand’s engagement with Miss Universe adds depth to its narrative about refined living, signaling a commitment to lifestyle branding.

Inside, L8's spacious and adaptable interior transforms into what the brand calls a "refined third space", accommodating both work and relaxation. Powered by Chery’s ultra-efficient hybrid system, the L8 excels in fuel economy and extended range, reflecting a blend of technological innovation and user comfort.

Combining 22 years of Chery's expertise in passenger vehicle exports and the trust of over five million users, LEPAS is keen on accelerating its global outreach. Zhong Wei has ambitious plans to penetrate markets in Europe, Southeast Asia, North America, and the Middle East within the next three years. He stated confidently, "LEPAS aims to co-create a refined lifestyle that not only sets a new era of automotive design but also brightens up the world."

About Chery Group

Chery Group stands as a leading automobile manufacturer in China, established in 1997. Its subsidiary, Chery Automobile, notably marked significant milestones, being among the pioneering domestic brands to surpass sales figures of one million, three million, and five million vehicles. The group has diversified beyond automotive manufacturing, extending its reach to 120 countries and regions. It has notably led the Chinese passenger vehicle export market for 22 consecutive years, amassing a distinctive global customer base of over five million.

The excitement generated by LEPAS at the Indonesia International Auto Show not only highlights the brand's innovative designs and philosophies but also signals its strategic vision to impact the global automotive landscape positively. As urban lifestyles continue to evolve, LEPAS is poised to lead the charge with its stylish offerings that embrace a colorful, masterful approach to driving.