#United States #Los Angeles #Photography #Creativity #VSCO

A Celebration of Photographic Creativity with VSCO

VSCO, a prominent platform dedicated to photography and creativity, is making waves with its newly launched campaign titled 'Make it with VSCO.' This initiative aims to honor the vibrant community of photographers and their enduring artistic journey, especially in the face of ever-changing technological landscapes and the proliferation of AI.

A Tribute to Creators

The campaign came to life amidst the bustling backdrop of Los Angeles, a city renowned for its rich culture in entertainment, music, and fashion. Meagan Kirkpatrick, VP of Marketing at VSCO, articulated that the essence of this project is to recognize the relentless spirit of photographers who continue to create even when they are not in the spotlight. She describes it as a “love letter to the creative process,” expressing gratitude for those artists shaping our perception of the world.

In this campaign, VSCO has taken an innovative approach by featuring six diverse photographers at various stages of their careers. Each creator shares their unique stories and distinctive aesthetics, providing a rich tapestry of experiences that highlight the universal nature of creativity.

Gathering the Community

'Make it with VSCO’ is not solely an advertising campaign; it is a movement that invites the creative community to engage through various activities. These include photo walks, workshops, and live discussions aimed at fostering connections and learning opportunities among photographers. By coming together offline, these events allow participants to exchange ideas, build relationships, and inspire one another in their artistic endeavors.

Digital and Physical Fusion

The campaign's versatility shines through its combination of physical and digital activations. From bold billboards to wheatpasted posters adorning the city streets, and from engaging online storytelling to real-life gatherings, 'Make it with VSCO' thrives on showcasing the utmost potential of photography. It serves as an anthem for creativity, encouraging both aspiring and established photographers alike to explore their passion and embrace their unique storytelling methods.

A Commitment to Innovating for Photographers

As part of this initiative, Josh Ulm, VP of Brand Design, emphasizes that this campaign signifies a return to VSCO's foundational principles and affirms the company's dedication to supporting photographers throughout their creative journey. Over the past year, VSCO has made significant strides in constructing a comprehensive ecosystem tailored to the needs of photographers. This includes various professional resources designed to enhance their working experience and foster collaboration.

Among the offerings are Canvas, a collaborative AI mood board for planning projects; Capture, a camera app enriched with film-based presets; and Workspace, a platform for managing studio tasks and client bookings. Furthermore, The Freelance Photographer initiative focuses on providing education and mentorship to those looking to grow in the field. Finally, the AI Lab introduces advanced editing tools to ensure creators have access to the latest technological enhancements in photography.

Join the Celebration

By showcasing inspiring stories from photographers and uniting the community, VSCO's 'Make it with VSCO' campaign embodies the essence of collaboration, individuality, and innovative expression. The initiative stands as an encouragement for all photographers to pursue their passions and explore their creative paths. For more inspiring photographer stories and opportunities within the VSCO community, visit their official website at vsco.co/try/with-vsco.

VSCO’s commitment to nurturing creativity continues to shine as it develops new tools and resources, underscoring its mission to help photographers thrive and succeed in their artistic endeavors. Stay tuned as this dynamic campaign unfolds, proving that no matter the challenges faced, the power of human creativity remains resilient and ever-evolving.