Tokyo Hakuzan's New 2025 Commercial Aims to Enhance Funeral Service Awareness

Tokyo Hakuzan's 2025 TV Commercial Launch

Kosaido Holdings, headquartered in Minato, Tokyo, has recently introduced the new 2025 version of its TV commercial for "Tokyo Hakuzan's Funeral Services," operated by its group company, Kosaido Life Well. This service has facilitated countless ceremonies over the past century, leveraging the rich heritage of Tokyo Hakuzan, which owns comprehensive funeral facilities.

The latest commercial features talent Tomomi Sugai and aired as of October 1, 2025, across Kanto's seven prefectures on terrestrial television. This year, they are rolling out three different versions of the commercial to highlight the unique features of their integrated cremation funeral model. It's essential to note that while Tokyo Hakuzan offers services at its facilities, arrangements elsewhere may not always provide an integrated cremation option.

Purpose Behind the 2025 Commercial

The launch aligns with Kosaido Holdings’ mid-term management strategy, termed "Medium-Term Management Plan 5.0." This framework emphasizes the significance of boosting brand recognition for in-house funeral services and increasing the annual number of ceremonies to reach 30,000 by 2030. Following last year's successful campaign that heightened awareness of the Tokyo Hakuzan brand, this new commercial seeks to enhance brand recall among potential customers considering funeral arrangements. By illustrating the advantages of their integrated cremation service, Tokyo Hakuzan aims to expand choices for funeral methods and thereby grow the number of funerals conducted.

Understanding Kosaido Life Well’s Approach

Kosaido Life Well works diligently to respond to the shifting societal perspectives on funerals, offering services tailored to diverse customer needs. A significant issue today is the "cremation waiting problem," largely attributed to the lack of available funeral venues. To address this, Kosaido Holdings is actively promoting the expansion and establishment of new funeral homes, contributing to resolving venue shortages. Through these initiatives, they aim to elevate recognition of the Tokyo Hakuzan brand and ensure efficient venue operations, justifying the release of their new 2025 commercial.

The commercial also addresses the recent concerns surrounding unclear pricing plans for funeral venues. Tokyo Hakuzan emphasizes its commitment to preserving Japan’s rich funeral culture while offering what they describe as the "highest quality service." They strive to propose transparent and easy-to-understand plans that facilitate a comforting farewell between families and their loved ones. This approach will be reaffirmed in the upcoming commercials.

Conclusion

Tokyo Hakuzan’s launching of its new 2025 commercial represents a strategic endeavor to bolster their reputation and operational capacity in an evolving landscape. By improving service recognition and combatting issues like availability, Kosaido Holdings aims to uphold its standards for quality, transparency, and trust in funeral services, reinforcing their position as a leading provider in this sector.

For more information, you can visit Tokyo Hakuzan's Official Website or contact Kosaido Life Well at: