EY Studio+ Launches to Revolutionize Customer Experience in the AI Era

EY Studio+ Launches for Customer-First Growth in the AI Era

On June 3, 2025, EY (formerly known as Ernst & Young) unveiled EY Studio+, a pioneering initiative designed to address the evolving landscape of customer expectations in an AI-driven world. This globally integrated offering merges a diverse range of services from 37 specialized acquisitions along with EY's organically developed businesses. Key areas of focus include design, sales, marketing, and customer experience technology, aimed at reshaping the way organizations interact with their clientele.

The Need for Transformation

In an era defined by rapid technological advancements and shifting market dynamics, businesses face a myriad of challenges. As geopolitical tensions rise and inflation pressures intensify, customer expectations are at an all-time high.

Jad Shimaly, EY's Global Managing Partner for Client Services, emphasizes the significance of understanding and responding to the changing needs of consumers. He states, "Organizations anchored in the swiftly changing demands of their customers can deliver unique experiences while ensuring that essential investments in transformation yield crucial outcomes."

EY Studio+: Redefining Customer Experience

The essence of EY Studio+ lies in its ability to synthesize expertise across sectors to create compelling, customer-centric engagements. Today's consumers are savvier and demand experiences that are not only faster but also deeply resonate with their emotions. EY Studio+ addresses these needs through:

1. Customer Experience Innovation: Helping organizations design, build, and scale tailored experiences that foster empathy and connect with customers.
2. Product and Service Development: Collaborating with businesses to incubate and launch innovative products and services that cater to market shifts.
3. Marketing and Sales Optimization: Streamlining the processes of marketing, sales, and service to enhance operational effectiveness.

Projects already being undertaken by EY Studio+ span numerous industries, showcasing the breadth of its impact. For example, EY has transformed customer service protocols for a leading retail chain by integrating advanced technologies with enhanced people-centric approaches. In another case, they have supported B2B growth strategies for a major communications firm, and helped one of the world's largest banks create unique customer experiences. A prominent utilities company has also partnered with EY Studio+ to navigate the energy transition with a customer-first mentality.

The Leadership Behind EY Studio+

Laurence Buchanan, the Global Leader of EY Studio+, articulates the transformative potential that AI brings to industries. "Agentic AI is ushering in a new digital transformation era, providing unbounded opportunities to redefine distinctiveness, seize market share, and elevate customer loyalty. For true success, transformation must be rapid, continuous, and embrace a multidisciplinary approach involving both creative design and analytical insight."

John Rudaizky, the Global Chief Brand and Marketing Officer at EY, highlights the central role of Chief Marketing Officers (CMOs) in this transformative journey. The current landscape requires that CMOs not only manage brand reputation but also spearhead customer experience initiatives that align with the organization’s growth strategy.

“Customer experience is increasingly pivotal in shaping how brands are perceived and can serve as a key driver of growth. By advancing EY Studio+, we are responding to the pressing needs of our clients to generate significant value globally,” Rudaizky remarks.

A Milestone for EY’s Vision

The introduction of EY Studio+ marks a significant achievement in EY's overarching strategy to create new value for clients, society, and stakeholders. It aligns with the recent expansion of EY-Parthenon, a segment focused on strategy and transaction services.

As the world of business continues to evolve, organizations need to adapt rapidly to stay ahead in the competitive landscape. With the launch of EY Studio+, EY reaffirms its commitment to building a better working world, one where innovation and customer centricity drive sustainable growth.

To learn more about EY Studio+ and its transformative initiatives, visit EY's website.

About EY
EY is dedicated to building a better working world by generating new value for clients, stakeholders, and society through trust and integrity in capital markets. Through their deep sector insights and a multi-disciplinary network of professionals across 150 countries, EY is poised to assist organizations in navigating the complexities of modern business challenges with confidence.