#Japan #Tokyo #Dream Arts #Mos Burger #Shop Run

Mos Food Services Integrates Shop Run to Enhance Store Operations

In a significant move towards digital transformation, Mos Food Services, the popular operator of the Mos Burger chain, is set to implement Shop Run, a cloud-based communication platform, across approximately 1,300 locations in Japan. This initiative, supported by the technology firm Dream Arts, aims to streamline communication between headquarters and stores while alleviating operational burdens, ultimately enhancing the overall quality of service.

Context for the Implementation of Shop Run

The decision to integrate Shop Run is part of Mos Food Services' broader digital transformation strategy. As the company remains committed to providing products that prioritize "deliciousness, safety, and health" along with sincere customer service, it acknowledges the pressing need to adapt to the rapidly evolving dining environment and diversify its workforce, which increasingly includes foreign staff members.

Over the last two decades, the company has relied on a legacy system that is now reaching its end of life. This outdated framework has not only become burdensome but also complicated due to continuous feature additions. The challenges primarily arise in communication between headquarters and individual stores, where reliance on PDF documents and extensive Excel spreadsheets has created inefficiencies.

In response, Mos Food Services has prioritized a complete overhaul of its digital framework, focusing first on communication. With a commitment to standardizing operations while allowing room for special processes unique to the Mos brand, the company decided on a stepwise approach to replace systems rather than a full-scale transition. Shop Run was specifically chosen for its ability to connect headquarters and stores through best practices already established in the industry.

Reasons for Choosing Shop Run

Several key factors contributed to Mos Food Services selecting Shop Run:

1. Optimized Communication Framework: Shop Run is designed specifically for enhancing communication between headquarters and stores, incorporating essential features like information categorization, read receipt tracking, and advanced search capabilities. Its mobile accessibility ensures that teams can easily access and manage communications, leading to a more standardized operation across the board.

2. Support for Diverse Staff: The platform includes AI translation and phonetic guidance functionalities, making it more accessible for foreign staff members. As Mos Food Services actively recruits and develops talent from abroad—particularly from Vietnam—these features are crucial for facilitating understanding and easing operational hurdles in store management.

3. Flexibility for Different Store Formats: The franchise capability within Shop Run allows for seamless information sharing not just between headquarters and stores, but also with franchise entities. This ensures that information is effectively disseminated, fostering a more integrated communication flow suited to the company's diverse store types.

4. Scalability through API Integration: Shop Run's architecture supports API integration, allowing for future expansion and system upgrades. The flexibility to cloud-enable just the communication segment first aligns well with the company's phased approach to digital transformation.

Insights from Mos Food Services Executives

Kou Kasai, the Senior Executive Officer and Director of the Franchise Business Division at Mos Food Services, expressed optimism about the Shop Run implementation. He emphasizes that the new system will improve information visibility regarding priorities and deadlines, enhancing the collaborative effort between stores and supervisors. The ability to quickly share and receive information via smart devices will not only accelerate best practice sharing but also foster a culture of feedback, ultimately harnessing collective knowledge throughout the organization.

Kasai is confident that these innovations will create an environment where staff can focus on customer service and shop improvements, leading to a better overall experience for consumers.

Dream Arts, the company behind Shop Run, has pledged to continue delivering total solutions that enhance on-ground capabilities and improve corporate competitiveness, in line with its philosophy of co-creation.

About Shop Run and Dream Arts

Shop Run, a top communication tool in the chain store sector, has become widely adopted across various industries, boasting an implementation in approximately 60,000 stores globally. Utilizing Microsoft Azure's cloud platform, it adeptly scales to meet shifting demands and increasing content needs.

Dream Arts, established in 1996, focuses on advancing people and organizations through collaboration and high-quality ICT solutions, continuing to address contemporary operational challenges while emphasizing the value of shared knowledge and dialogue.