Yamaguchi Joins Shokz
2026-02-25 01:46:28

Ichiro Yamaguchi Officially Appointed Brand Ambassador for Shokz

In a groundbreaking partnership, Shokz Japan, a leading manufacturer of open-ear headphones, has announced that Ichiro Yamaguchi, the frontman of the popular band Sakanaction, will serve as their new brand ambassador. Yamaguchi is known not only for his musical talent but also for his innovative approach to sound and listening experiences, which makes him a fitting choice for the brand, renowned for its open-ear audio solutions.

In celebration of this collaboration, Shokz and Yamaguchi have co-created the "OpenFit 2+ Ichiro Yamaguchi Model." This limited edition headphone reflects Yamaguchi's unique perspective and artistic vision, with intricate details incorporated throughout the design. To further commemorate this partnership, Shokz has unveiled a two-part project, starting with a giveaway campaign where fans can win exclusive merchandise signed by Yamaguchi.

Campaign Overview


The campaign consists of three phases:

Phase One: Yamaguchi-Signed Merchandise Giveaway
The first phase features a contest where fans can enter to win signed items from Ichiro Yamaguchi, including a limited edition special box. The giveaway will take place from February 25 to March 1, 2026.

Phase Two: Special Box Raffle Sales
In the second phase, limited to only 300 special boxes featuring the "OpenFit 2+ Ichiro Yamaguchi Model," a raffle will be held offering fans a chance to purchase these exclusive items. Each box comes with a unique hologram sticker, adding a collectible aspect to the product.

Phase Three: General Availability of OpenFit 2+ Model
Finally, the open sales for the "OpenFit 2+ Ichiro Yamaguchi Model" will commence on March 3, 2026, following the conclusion of the raffle.

Design Inspiration


Yamaguchi's deep understanding of the innovative open-ear listening experience aligns perfectly with the essence of Shokz. Prior to his appointment, Yamaguchi had been an avid user of Shokz products, highlighting their comfort and functionality through his various online platforms.

The limited edition headphones are designed not only for sound clarity but with a significant message embedded. Inside the earphone case, Yamaguchi's mantra, "No turning back — only the becoming of what's yet to be," is engraved. This phrase resonates with Yamaguchi’s personal journey of resilience and transformation, particularly following his recovery from a challenging period.

Furthermore, the product features a clever play on words using the numbers "0106"—representing Yamaguchi's name phonetically in Japanese—which adds a playful twist to the tech-savvy product, linking the artist’s identity to his fans. The headphone's design further emphasizes high-quality craftsmanship and aesthetic appeal, categorizing it as a collector's item.

Special Box Design


The special box, crafted by renowned designer Naomi Hirabayashi, includes various elements intertwining Yamaguchi’s artistic contributions with sleek design aesthetics. The box will not only hold the headphones but also an acrylic card featuring Yamaguchi and a stylish pouch, making the unboxing experience a cherished one for fans.

Profile of Ichiro Yamaguchi


Ichiro Yamaguchi debuted with Sakanaction in 2007, earning acclaim for their eclectic mix of poetic lyrics, folk melodies, and innovative musicality. The band's diverse music has received high praise, with numerous hits and awards. Recently, a single from 2025 titled "Kaiju" served as the theme for the anime "Chi: On the Movement of the Earth," and continued to enjoy success with the recent release of "Iranai" in 2026.

About Shokz


Shokz is revolutionizing the audio experience with its open-ear headphone technology. By enhancing sound quality without blocking external noise, they promote an engaging way of listening, ideal for various lifestyles—from daily commutes to athletic endeavors. The collaboration with Yamaguchi marks a significant milestone in their journey towards enriching audio experiences while maintaining an emphasis on culture and community.
Check out the special campaign site for further details on how to get involved in this exclusive project.


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Topics Consumer Products & Retail)

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