#Japan #Tokyo #Famima Online #Famima Mart #EVERING

Famima Online Celebrates One Year

Famima Online, the digital commerce platform of FamilyMart, is marking its first anniversary this March with exciting news. The service has experienced remarkable growth since its launch, with access rates soaring approximately 5.5 times and sales rising by about 1.5 times compared to the previous year. To commemorate this milestone, FamilyMart is rolling out exclusive original merchandise and various promotional offers throughout the month of March.

Impressive Growth and Shopping Trends

Since its inception, Famima Online has seen a significant increase in user engagement and transactions. The platform’s access numbers have skyrocketed, and more customers are purchasing products at FamilyMart locations while picking up orders from Famima Online, with a notable 30% rate of additional purchases during these visits. Notably, the average transaction value for users buying from Famima Online is approximately double that of the average Famipay user, showcasing the successful integration of online and offline shopping experiences.

Exciting Promotions and Unique Products

March is shaping up to be a thrilling month for Famima Online. To celebrate its anniversary, the platform is hosting various original product launches and lucrative offers:

• - Unique Smartphone Cases: A set of ten smartphone cases inspired by popular FamilyMart products, including the beloved “Nama Koppepan (Egg)” and playful designs. A total of seven variants of earphone cases have also been introduced.

- Availability: March 10, 2026, 10:00 AM to March 23, 2026, 11:00 PM.
- These products can be ordered using a coupon code available through Famima Online, which customers will receive via email post-purchase.

Sample Products

• - Smartphone Case: Nama Koppepan Egg

- Price: ¥4,528 (tax included ¥4,980)
- Description: This fun design brings you close to FamilyMart's favorite “Nama Koppepan.” Perfect for those who appreciate a whimsical touch.

• - Earphone Case: Famippe Plush

- Price: ¥2,528 (tax included ¥2,780)
- Description: Featuring the charming Famippe plush, this eye-catching earphone case is a must-have for fans.

• - Payment Smart Ring with Famima Design: A unique payment smart ring designed in vibrant Famima colors will also be available for a limited time, allowing users to make touch payments effortlessly.

- Price: ¥9,000 (tax included ¥9,900)
- Material: Zirconia ceramic for the inner side and epoxy resin for the exterior.
- This smart ring supports Visa contactless payment and can be used at various shops and public transport across the nation.

Exclusive Lottery Campaign

To celebrate its first anniversary, Famima Online is running an exclusive lottery campaign for members of its newsletter. Participants will have a chance to purchase luxury items for just ¥462 (tax included ¥498). This special offer is only available to registered newsletter subscribers.

• - Campaign Period: March 12, 2026, 10:00 AM to March 24, 2026, 11:00 PM.
• - The draw results will be announced on March 27, 2026.

Featured Lottery Products

• - Kagoshima Eel Grilled Set

- Price: ¥462 (tax included ¥498)
- Description: A set containing two pieces of eel grilled to perfection using a special sauce.

• - Uonuma Koshihikari Rice

- Price: ¥462 (tax included ¥498)
- Description: Five bags of this premium rice, preserved using a patented method to retain its delicious flavor and quality.

Taste of Japan with Local Potato Chip Sets

Famima Online is set to release a collection of regional potato chips from across Japan, ideal for showcasing or gifting.

• - Sales Period: March 24, 2026, 10:00 AM to April 6, 2026, 11:00 PM.

Each unique chip flavor represents its locality, offering customers a delightful way to explore Japanese snacks from home.

As the leading convenience store brand, FamilyMart strives to be an indispensable part of daily lives, connecting with customers and communities while continuing to innovate and enhance their shopping experience. Famima Online is just one of the many ways FamilyMart aims to bring joy to its customers, demonstrating their commitment to service.