Lotte Collaborates with Kikyoya to Launch Unique Choco Pie Dessert

Lotte and Kikyoya Unite for a Unique Dessert Experience

In an exciting collaboration, Lotte has partnered with the renowned Kikyoya, a traditional Japanese sweet shop famous for its Kikyō Shingen Mochi, to launch a new product that fuses classic elements of Japanese confectionery with Lotte's beloved Choco Pie. Set to be unveiled on March 1, 2026, the new ‘Nama Choco Pie: Kikyō Shingen Kinako Kuromitsu’ is the first of its kind in the Choco Pie series. This fresh take on a classic dessert is not just about merging two brands; it represents a celebration of rich Japanese flavors in a modern dessert format.

The Essence of Kinako and Kuromitsu

The new product showcases the flavors of kinako (roasted soybean flour) and kuromitsu (black sugar syrup), two beloved elements in Japanese sweets. The Nama Choco Pie is layered with a soft, kinako-flavored cake that perfectly contrasts with a creamy, rich kuromitsu-flavored whip. This combination creates a delightful experience, as the flavors meld beautifully in every bite, leaving a lingering hint of sweetness that encapsulates the essence of traditional Japanese desserts.

What sets this dessert apart is not only its flavor profile but also its ease of consumption. Designed to be enjoyed without the need for utensils, it fits seamlessly into a busy lifestyle, making it the perfect treat for those seeking a quick snack during work or household chores. The convenience of enjoying a high-quality dessert on the go is a testament to Lotte’s innovative approach to modern snacking.

Celebrating Tradition with a Modern Twist

This collaboration marks a significant reunion between the two companies, as it has been roughly three years since they last teamed up. Their previous creation was the 'Yukimi Daifuku with Kikyō Shingen Mochi', which showcased their shared commitment to celebrating Japanese culinary heritage while making it accessible to contemporary consumers. This new venture takes their partnership to the next level by not only honoring traditional flavors but also introducing them in a format widely loved in Japan, the Choco Pie.

For those unfamiliar, Kikyoya has been a staple in Yamanashi Prefecture since its establishment in Meiji 22 (1889), famed for its meticulous craftsmanship and dedication to traditional sweets. Their signature product, the Kikyō Shingen Mochi, is wrapped in a furoshiki cloth adorned with a Takeda diamond pattern and is known for its soft mochi coated in kinako, drizzled generously with kuromitsu. This product embodies the essence of regional pride, offering customers a taste that evokes warm memories of home.

On March 1st, the ‘Nama Choco Pie: Kikyō Shingen Kinako Kuromitsu’ will be available nationwide, both in supermarkets and drugstores, with an estimated retail price of around 213 JPY (including tax). Each piece is designed for optimal freshness, with a shelf life of five days, ensuring that each bite is as delightful as intended.

Lotte and Kikyoya’s collaboration is a beautiful example of how modern brands can take inspiration from tradition while also innovating to meet current consumer needs. Fans of both brands will undoubtedly be excited to try this novel dessert, which not only promises delightful flavors but also the joy of tradition reimagined for today’s palate. Get ready to indulge in this exquisite sweet treat starting next March, and savor the flavors of Japan with every bite!