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Castrol Unveils New Product Claims and Paint Scheme at Darlington Race

In an exciting development for motorsport fans and car enthusiasts alike, Castrol, a global leader in lubricant technology, has launched new product claims focusing on seven critical areas of performance and protection. These bold assertions underscore Castrol's commitment to staying at the forefront of motor oil innovation. The company showcased these advancements with a striking new paint scheme for RFK Racing’s Brad Keselowski during the highly anticipated race at Darlington Raceway this weekend.

A New Era in Motor Oil: The 7 Critical Areas

The seven areas highlighted in Castrol’s new product claims include crucial performance metrics that every motorist should consider: pressure, power, fuel economy, high-temperature performance, cleanliness, wear protection, and endurance, especially for full synthetic oils. Furthermore, the claims also touch on emission systems protection for high mileage oils. This comprehensive approach promises consumers unparalleled protection and performance, significantly enhancing their driving experience.

Andreas Osbar, President and CEO of Castrol Americas, emphasized the brand's dedication to innovation, stating, "For 125 years, Castrol has been driven by a relentless pursuit of innovation. Our new product claims are a testament to our continued commitment to exceed industry standards."

As the automotive industry gears up for the upcoming GF-7 standards update, these enhancements position Castrol as a frontrunner in delivering cutting-edge lubricant solutions. The brand’s reputation for going above and beyond in performance metrics is evidently preserved in this bold new initiative.

The Showstopper: A Custom Paint Scheme at Darlington

In tandem with the unveiling of the new product claims, Castrol has designed a unique paint scheme for Keselowski's No. 6 Ford Mustang. The all-black base features vibrant graphics representing motor oil, while the motto, "7 Critical Areas of Performance and Protection," boldly adorns the hood and trunk lid, making a compelling statement.

Brad Keselowski expressed enthusiasm for the paint scheme, stating, "Darlington is a special race for us, and we wanted to create a design that champions Castrol’s proven record of protection and performance. The design reinforces Castrol's superiority across seven key areas while reflecting our shared commitment to innovation and excellence."

The car also features a gold number six combined with a +1, symbolizing the seven new claims and showcasing Keselowski's determination as he aims for another victory at this historic venue.

Engaging Fans: 7 Critical Areas Sweepstakes

To further engage with fans and amplify the buzz surrounding these new product claims, Castrol is launching the "7 Critical Areas Sweepstakes." This exciting initiative begins on March 31, 2025, offering fans a chance to win exclusive prizes over a span of seven days. The grand prize includes a trip for two to an upcoming RFK race, which only adds to the excitement surrounding this announcement.

Fans can enter by following Castrol on social media platforms such as Instagram, Facebook, and Twitter, commenting with the hashtag #7CriticalAreasSweepstakes. This interactive approach not only showcases Castrol's innovative spirit but also invites fans to participate actively in the brand's journey.

Concluding Thoughts

Castrol’s initiative to redefine motor oil claims and enhance its racing aesthetics signals a significant leap forward in the automotive lubrication sector. Their unwavering pursuit of excellence, coupled with strategic partnerships like that with RFK Racing, demonstrates a commitment to technological advancements and consumer satisfaction. This innovation is more than a marketing strategy; it's a promise made to drivers that their vehicles will receive the best possible care.

For further insights on Castrol's latest innovations and product claims, visit Castrol.com.

About Castrol

Castrol prides itself on being one of the leading lubricant brands globally, with a legacy steeped in innovation over the last 125 years. A part of the BP group, they provide premium lubricants and greases, serving various sectors including automotive, marine, industrial, and energy. Their dedication to high performance continues to fuel technological advancements in multiple fields.

About RFK Racing

In its 38th season, RFK Racing boasts a rich history, with co-owners Brad Keselowski and the legendary Jack Roush leading the team to become one of racing's most successful operations. The partnership of Roush, Keselowski, and Fenway Sports Group owner John Henry has brought a combination of innovation on and off the track, further establishing RFK Racing as a formidable presence in NASCAR competitions.