#None #Country Music #Wolverine Boots #Jordan Davis

Wolverine Boots Partners with Country Artist Jordan Davis

Wolverine, a heritage brand with a storied past spanning over 142 years, has recently made headlines with an exciting partnership featuring award-winning country artist Jordan Davis. This collaboration is not just a marketing ploy; it represents a deep-rooted connection to hard work and the blue-collar ethos that both Wolverine and Davis champion.

A Celebration of Blue-Collar Values

On March 11, 2025, Wolverine announced its partnership with Davis, whose journey from blue-collar roots to country superstardom perfectly aligns with the values of the iconic boot brand. Raised in a family that reveres the skilled trades, Davis frequently credits his father and grandfather, both of whom wore Wolverine boots, for instilling in him a strong work ethic and a love for craftsmanship.

Davis expressed his enthusiasm about the partnership, stating, "Growing up, I watched my dad and his dad do what they love, whether it was fishing or refurbishing furniture at the shop, all with their trusted Wolverine boots on. I take pride in living out the lessons and skills they taught me while performing on stage and working at my farm. Partnering with Wolverine allows me to honor this legacy and inspire others to do what they love."

A Fashion Forward Collaboration

The partnership aims to bring a modern country aesthetic to both the workplace and the stage. Wolverine has developed the "Jordan Davis Picks" collection, which shoppers can find on Wolverine.com as well as select retailers nationwide. This collection features Davis's favorite Wolverine boots, apparel, and accessories, allowing fans to blend functionality with style.

In addition to the curated collection, Davis is also actively collaborating with Wolverine to develop a custom line set to debut in the fall of 2025. This initiative extends beyond mere fashion; both individuals are committed to enhancing the visibility of the skilled trades community through various events and outreach programs.

Championing the Skilled Trades

As a champion of skilled trades, Wolverine has pledged over $2 million through its Project Bootstrap initiative to organizations supporting this vital sector. The message of valuing hard work resonates strongly with both Wolverine and Davis, making this partnership not only beneficial for branding but also impactful in fostering awareness around career opportunities in skilled trades.

Lauren King, Senior Director of Marketing at Wolverine Boots and Apparel, elaborated on the partnership's significance: "Our collaboration with Jordan Davis reflects our core values. His dedication to hard work—both on the job site and in the music studio—resonates deeply with our mission. We want to inspire individuals to pursue their passions and feel the confidence to call it work."

Looking Ahead

For fans eager to stay updated on this partnership, Wolverine invites everyone to sign up for email notifications at Wolverine.com. Social media enthusiasts can also follow @Wolverineboots on Instagram for regular updates and sneak peeks into upcoming releases.

About Wolverine

Wolverine is fundamentally committed to honoring the spirit of the American worker, crafting durable boots that encompass unparalleled craftsmanship and quality. The brand's mission is to equip today's workforce while instilling pride in skilled trades. With a rich history rooted in providing reliable footwear, Wolverine continues to serve hardworking individuals globally, aiming to inspire the next generation.

About Jordan Davis

Jordan Davis, a Louisiana-born singer-songwriter, has made waves in country music with multiple chart-topping hits and distinguished accolades, including Platinum-selling albums. His latest works and live performances have garnered him a strong fan base and critical acclaim, establishing him as a leading figure in contemporary country music.

In conclusion, this collaboration between Wolverine Boots and Jordan Davis represents more than just a brand alliance; it symbolizes a shared vision celebrating hard work, legacy, and community in both the trades and the arts.