#Japan #construction #Real Estate #Shibuya #LINE WORKS

Overview of the Survey

LINE WORKS, headquartered in Shibuya, Tokyo, has conducted a meaningful survey that sheds light on the day-to-day challenges faced by sales professionals in the real estate and construction sectors. The survey gathered insights from 1,062 sales employees working within these industries, providing a comprehensive analysis of their operational hurdles and communication methods.

Background and Summary

In the competitive landscape of real estate and construction, sales professionals are grappling with significant challenges. Many express difficulty in creating proposals that stand out from competitors and in maintaining a steady stream of new clientele. Notably, traditional communication channels such as phone calls and emails dominate their interactions, with over 80% of respondents relying on these methods. The survey also highlights a strong inclination toward analog practices, as more than 70% report using handwritten notes for meeting records. As a result, sales professionals are spending an average of over one hour daily on client communications and record-keeping, hindering their ability to focus on sales growth efforts.

This survey serves as a wake-up call for industry leaders to rethink their operational strategies. By embracing more efficient methods, these professionals can better allocate their time toward strategic initiatives that drive differentiation and foster new business relationships.

Survey Details

• - Survey Period: May 8-12, 2025
• - Method: Online survey
• - Sample Size: 1,062 participants
• - Eligibility Criteria:

1. Aged 18-69, of any gender
2. Employed in a real estate or construction company, or involved in the industry
3. Occupying a sales or marketing role
(Responses from individuals representing one-person companies or unknown employee counts were excluded.)

Key Findings

When participants were asked about the challenges they face in their sales activities, the results were telling:

• - 36% reported having difficulty proposing differentiating ideas compared to competitors.
• - 35% cited a struggle to consistently attract new clients.
• - 28% felt that communication and collaboration within their teams were inadequate.
• - 23% acknowledged that preparing contracts and relevant documentation consumed significant time.

Communication Practices

The survey further explored how sales professionals communicate with customers. Results showed that:

• - 86% engage in individual phone calls
• - 83% utilize personalized emails

Approximately half of the respondents reported spending over an hour on daily communications, with the average time logged being approximately 72 minutes.

Method of Recording Meetings

When it comes to documenting meeting discussions and other engagements, a majority (73%) still opt for traditional handwritten methods, while 45% turn to digital tools like Word or Excel. On average, professionals spend nearly an hour each day recording meeting notes, further highlighting the reliance on outdated practices.

Expert Commentary

We gathered insights from Mr. Inoue of Housewell Corporation, which has been recognized for six consecutive years as the top sales performer among approximately 1,000 Century 21 franchise stores. He stated that the organization has been leveraging LINE WORKS across various touchpoints, especially for communication with clients via LINE. The use of LINE WORKS enhances their competitive edge, offering clients a trusted communication pathway, which has been instrumental in driving business opportunities and revenue growth.

Mr. Shirakawa from LINE WORKS also offered perspectives on the survey results, underscoring the persistent reliance on analog methods. He noted that the need for speed and efficiency has become increasingly apparent among stakeholders, with many expressing that traditional communication methods prolong essential processes. The introduction of LINE WORKS and tools such as AiNote is poised to streamline operations and enhance productivity within the industry.

Discover LINE WORKS for Real Estate Professionals

For sales professionals in the real estate and construction sectors, details about LINE WORKS products tailored to your industry can be found here. This resource enables access to summaries of the survey findings, alongside brochures on LINE WORKS offerings for real estate sales personnel.

About LINE WORKS

LINE WORKS is a business communication tool that integrates AI products and actively supports various industry challenges with tailored solutions. Since its establishment in June 2015, the company has been committed to enhancing business communication through innovative products. To learn more, visit our website.