#United States #Chicago #promotional products #ASI Chicago #Brian Urlacher

ASI Show Chicago 2025: A Hub for Promotional Excellence

The Advertising Specialty Institute (ASI) recently hosted the highly anticipated ASI Show Chicago 2025, which drew close to 5,000 promotional professionals from across the nation and beyond. Held from July 22 to 24 at the impressive McCormick Place Convention Center, this event is hailed as the largest trade show dedicated to the promotional products industry in the Midwest.

A Gathering of Industry Leaders

Attendees were represented from all 50 states and 17 countries, demonstrating the significance and global appeal of the promotional products market, valued at approximately $26.6 billion. Among the distinguished groups present were major distributors such as HALO, AIM, and Deluxe/Safeguard, along with a notable participation of 361 women-owned and 195 minority-owned businesses.

The event showcased an impressive 75% of leading suppliers, alongside an exciting 72 first-time exhibitors who presented innovative product ideas to enthusiastic attendees. ASI President and CEO Timothy M. Andrews expressed his enthusiasm: "This year's ASI Chicago was electric. The energy, innovation, and collaboration on display prove that the promotional products industry is thriving. ASI is proud to host such a forward-looking event that helps distributors grow their business."

Star Power and Expert Insights

One of the event's highlights was a live Q&A session featuring Brian Urlacher, legendary linebacker for the Chicago Bears and a Hall of Famer. Urlacher captivated the audience with behind-the-scenes stories from his illustrious football career, as well as his insights on branding in today’s competitive market. He stressed the importance of promotional products that resonate with consumers, remarking, "Your brand is worth a lot."

Educational Engagement

A prominent focus of this year’s show was the launch of the ASI Learning Network, a complimentary educational platform aimed at empowering distributors. This initiative offers on-demand training covering various topics, including sales techniques, marketing strategies, AI applications, and recent ESP+ tools. Attendees had the opportunity to join 26 expertly led classes and interact with groundbreaking new features such as real-time supplier visibility and inventory management.

Key Highlights from the Show

The ASI Show Chicago packed in several noteworthy elements:

• - New Product Preview Reception: This segment allowed 50 suppliers to unveil their latest innovations in promotional products.
• - Counselor Awards Ceremony: This event recognized industry leaders, including Justin Zavadil of ASB, who received the Person of the Year award.
• - Sustainability Initiatives: ASI demonstrated its commitment to environmental responsibility through initiatives like badge recycling and eco-friendly water bottles.
• - Canine Comfort Zone: This area supported the Chicago Canine Therapy Corps, showcasing a humane aspect to the trade show.
• - ASI Gala: An evening filled with bowling, karaoke, and networking at Punch Bowl Social wrapped up the event on a high note.

Looking Ahead

The ASI Show plans to resume its major trade shows in 2026, with forthcoming events scheduled for Orlando (January 5–7), Fort Worth (March 9–11), and returning to Chicago (July 21–23). Attendees and industry enthusiasts can visit the ASI Show schedule for further details and updates on these engaging events.

About ASI

The Advertising Specialty Institute (ASI) is a premier organization serving a network of over 25,000 suppliers, distributors, and decorators in the promotional products industry. To learn more about the ASI Show and its offerings, visit asicentral.com.

The ASI Show Chicago 2025 not only showcased the dynamism of the promotional products landscape but also fostered essential connections and partnerships that are crucial for future business growth. With such a remarkable turnout, the industry clearly shows no signs of slowing down.