#USA #Atlanta #Mother's Day #Edible Arrangements #Gifting

Edible Arrangements® Unveils an Innovative Collection for Mother's Day

As Mother's Day approaches, Edible Arrangements® is ready to make this special occasion even more memorable with the launch of its 2026 Mother’s Day collection. Designed to remove the stress from the gifting process, the new collection is now available through online channels and in-store, featuring a delightful selection that includes fresh fruit, elegant flowers, gourmet desserts, and non-alcoholic drinks. Edible Arrangements® continues to solidify its reputation as a go-to brand for thoughtful, quality gifts suitable for any celebration.

Exciting New Offerings

At the heart of the 2026 Mother’s Day collection are exclusive items like the Bloom Berry Gift Box. This unique design features delicious chocolate-dipped strawberries artfully presented in a hat box complemented by fresh flowers. Adding a unique twist, the collection also introduces the Cipriani Bellini Zero, a stylish non-alcoholic sparkling drink that adds sophistication to the gifting experience. Additionally, Edible is reviving the popular Artist Collection, showcasing limited-edition floral keepsake prints on their containers, vases, and platters, perfect for collecting and cherishing memories.

A New Brand Campaign, “We Can Arrange That”

Supporting the launch is Edible's fresh brand campaign titled “We Can Arrange That,” developed in collaboration with the creative agency, Funday. This campaign acknowledges the overwhelming pressures that often accompany Mother’s Day planning, firmly positioning Edible as a supportive partner that takes gifting woes out of the equation. By connecting with their consumers emotionally, the campaign aims to instill a sense of confidence in choosing Edible as the preferred gifting partner.

Introducing Eddie, Your Gifting Concierge

To personify the brand's commitment to stress-free gifting, Edible has introduced Eddie, a brand persona who acts as a well-informed gifting concierge for today’s consumers. Eddie is more than a mascot; he serves as a guiding figure for customers seeking to curate the perfect gift for their mothers. Whether it’s someone desiring a last-minute solution or planning a well-thought-out surprise, Eddie represents the assurance and creative solutions Edible strives to provide.

Perfect Gifts for Year-Round Celebrations

Not only is Edible’s range of fruit arrangements, elegant flowers, gourmet platters, and baked goods apt for Mother’s Day, but they also cater to various occasions throughout the year. Whether it’s a birthday celebration, graduation, or casual summer gathering, Edible Arrangements® has something sweet for everyone, proving their importance as a staple in thoughtful gifting.

Discover the Full Collection

To explore more about the latest offerings in Edible’s Mother’s Day collection, customers can visit edible.com. Here, users will find convenient options for both delivery and in-store pickup, designed to allow enjoyment without any added stress.

About Edible Brands®

Based in Atlanta, Edible Brands® masterminds a dynamic portfolio of consumer brands that are celebrated in the hospitality and foodservice industries. By leveraging an innovative e-commerce framework coupled with a global network of locally-owned stores, Edible Brands aims to meet consumer needs everywhere. The Edible Brands portfolio includes Edible Arrangements®, assorted edibles.com® products, and Rōti® Modern Mediterranean.

For further details, feel free to explore their website at ediblebrands.com.