#Japan #Yokohama #COUNTERWORKS #Keikyu Department Store #Shop Counter Enterprise

Keikyu Department Store Implements Innovative Leasing DX System

The implementation of the 'Shop Counter Enterprise,' a digital transformation (DX) leasing system for commercial facilities, marks an exciting development for Keikyu Department Store in the Keikyu Group. Developed by COUNTERWORKS, this system aims to revolutionize the way leasing operations are managed within the department store sector. This marks the first time such a system has been introduced in a department store context.

Background Behind the System

Keikyu Department Store, located in Yokohama, Kanagawa Prefecture, has been dedicated to creating commercial facilities that resonate with the local community. They operate not only their department store but also the shopping centers called 'Wing,' positioned strategically at station fronts. While they possess significant expertise in managing store layouts and tenant offerings, challenges surrounding the recruitment of event vendors and the management of contract and schedule information often relied heavily on individual employees, utilizing Excel files for coordination.

This structure has led to a dependency on person-to-person information sharing, resulting in inconsistencies in management. There was a clear need to streamline processes, as maintaining the vibrancy of sales floors and minimizing gaps in tenant occupancy required regular interactions with a diverse range of potential tenants. However, the time-consuming nature of tenant selection and the urgency to extend networking beyond traditional methods raised the demand for enhanced versatility and diversity in leasing opportunities.

Aiming for Systematic Improvement Through 'Shop Counter Enterprise'

With the introduction of the 'Shop Counter Enterprise,' Keikyu Department Store is set to launch a dedicated recruitment site featuring leasing information for Keikyu Department Store and its three Wing locations (Shimbashi, Takanawa, Kurihama). This system will kick off with a focus on event recruitment, expanding access to a broader array of businesses that have not typically engaged with existing networks.

By centralizing the entire leasing process from negotiation and contracting to store preparations and invoicing, the store aims to boost operational efficiency. Additionally, even with an increased number of targeted areas and event timelines, the plan intends to minimize management burdens on staff and prevent oversight in operations.

Furthermore, the strategy includes not merely utilizing existing event spaces but expanding to common areas, such as locations near elevators within the department store, to create more diverse opportunities for new vendors. This approach aims to establish new revenue streams while enhancing customer experience.

Support from COUNTERWORKS

COUNTERWORKS, the company behind the 'Shop Counter Enterprise,' is committed to supporting the ongoing digital transformation initiatives of Keikyu Group's commercial facility operations. This is just the beginning as the retail landscape continues evolving.

Insights from Keikyu Department Store

Atsuhisa Nakano from the Management Planning Department shared his thoughts: “Our company has successfully combined our strengths in sales floor development and event management to provide customers with novel experiences. However, it’s crucial to extend our reach beyond traditional boundaries, enabling interactions with a broader spectrum of businesses, leading to innovative uses of our facility spaces. With the introduction of 'Shop Counter Enterprise,' we look forward to streamlining the leasing process, improving visibility and efficiency in management operations. We aim to revitalize the department store and shopping center by enhancing the attractions offered to our customers.”

Visuals

• - Recruitment and Media Site Screen Image: Visit here
• - Leasing Concept Visuals: Please note that the images shown are conceptual and may undergo changes in terms of layout and decor.

Contact Information

For inquiries regarding 'Shop Counter Enterprise' or your interest in advancing DX initiatives in commercial facilities, please reach out through our contact page to receive detailed materials regarding functionality and implementation schedules. Visit: Shop Counter Enterprise

About 'Shop Counter Enterprise'

'Shop Counter Enterprise' is a SaaS-based DX leasing system designed specifically for commercial facilities. It provides a 'tenant recruitment site' where commercial facilities can advertise their available spaces, along with a sales management system for managing inquiries, sales efforts, tenant information, and space utilization. As part of COUNTERWORKS’ commitment to enhancing operational efficiencies and productivity, the system has been adopted in over 1,500 commercial facilities.

About COUNTERWORKS

• - Company Name: COUNTERWORKS, Inc.
• - Location: 8F Gotanda TOC Building, 7-22-17 Nishigotanda, Shinagawa-ku, Tokyo
• - Representative: Naoki Sanpei, CEO
• - Business Scope: Planning, development, and operation of 'Shop Counter' and 'Shop Counter Enterprise.'
• - Capital: 654 million JPY (including capital reserve)
• - Website: COUNTERWORKS