SIMPLi Teams Up with Strava for Exclusive Moved By Motherhood Challenge

SIMPLi's 'Moved By Motherhood' Challenge: Reimagining Mom's Daily Movement

In an inspiring collaboration, SIMPLi, a brand rooted in regenerative organic pantry staples, has teamed up with Strava, the platform for active individuals, to launch the 'Moved By Motherhood' challenge. Set to start on January 26, this three-week initiative invites mothers to celebrate their daily movement by logging stroller-related activities, reframing these moments as valuable acts of fitness.

The Challenge Overview

'Moved By Motherhood' encourages participants to engage in at least 30 minutes of walking or running per day with their strollers, totaling 11 hours over three weeks. The challenge aims to acknowledge the often-overlooked effort moms put into their daily routines that revolve around taking care of their families.

This initiative is part of SIMPLi’s broader platform, Nourish Like a Mother, which aims to honor the practical care and vital nourishment mothers provide. The challenge is currently available for Strava users located in California, Florida, and New York.

Participants who successfully complete the challenge will not only earn a free SIMPLi grocery item but will also be entered for a chance to win a Thule Urban Glide 3 all-terrain stroller, complemented by a year’s supply of SIMPLi’s organic products.

Recognizing Existing Movement

The inspiration behind this challenge stems from the understanding that motherhood is not just a role; it’s an active journey that requires physical movement. From the morning school drop-offs to grocery runs, mothers constantly navigate various tasks, pushing strollers and staying active. As Sarela Herrada, co-founder and co-CEO of SIMPLi, aptly stated, “This challenge isn't about adding more to anyone's plate. It’s about recognizing what moms are already doing daily and supporting them in that.”

Fuel for Everyday Life

SIMPLi is committed to meeting the nutritional needs of families by offering clean, nutrient-dense ingredients sourced from regenerative practices. Their product line includes heirloom beans, single-origin oils, grains, and various pantry staples aimed at enhancing family health. This initiative links physical movement with nutritional support, reinforcing the idea that everyday nourishment is crucial for maintaining family life.

How to Participate

Getting involved in the challenge is simple:
1. Join the Moved By Motherhood challenge on Strava.
2. Log in 30 minutes of stroller-tagged activity each day.
3. Reach a total of 11 hours over the three-week period.
4. Enjoy a free SIMPLi product upon completion and gain an entry to win the exciting grand prize.

Engaging the Community

To make this challenge more interactive, SIMPLi has partnered with The Mom Walk Collective. This national community fosters connections among mothers through movement. Together, they plan to host ambassador-led stroller walks in select cities in California and Florida, enabling mothers to come together, share experiences, and enjoy sampling of SIMPLi products.

This partnership aims to amplify the reach of the 'Moved By Motherhood' challenge, encouraging even more moms to participate and celebrate their movements together.

Closing Thoughts

Every step counts; every push of the stroller matters. Sometimes, it’s the simple acknowledgment of these daily efforts that provides the motivation to keep moving. To learn more about the challenge and claim your rewards, visit eatsimpli.com and strava.com/clubs/SIMPLi. Join us in recognizing this essential aspect of motherhood that combines nourishment and movement in daily life.

About SIMPLi

SIMPLi is dedicated to making healthy eating simple and accessible. With a focus on quality and sustainability, their products are designed to support families in leading healthier lives without compromising their values. Available across multiple platforms, SIMPLi is on a mission to elevate pantry staples into nourishing choices for today’s families.