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FITUR 2026: A Spotlight on Global Tourism

The International Tourism Trade Fair (FITUR) has once again reaffirmed its position as a key player in the global tourism landscape. Organized by IFEMA MADRID, this year’s event concluded on a high note, emphasizing its vital contribution to the economy of Madrid and the tourism sector worldwide.

With an impressive attendance of over 255,000 visitors over five days, FITUR 2026 set a robust precedent for future events. The figures not only mirror the previous year's numbers during professional days, with 155,000 attendees, but also highlight a notable increase in international visitors, which rose by 12%. This year also marked a similar 11% growth in international exhibitors.

The economic repercussions of FITUR 2026 are significant, boasting an overall economic impact of €505 million and sustaining approximately 3,753 jobs in the region. This data positions the fair as one of Madrid's premier international events, evident from the cross-section of over 10,000 participating companies hailing from 161 countries, which included 111 countries with official representation.

In the broader context, the successes of FITUR 2026 illustrate a thriving global tourism sector keen on growth and innovation. The year 2025 witnessed a record-breaking number of international tourist arrivals, surpassing 1.5 billion globally, with Spain welcoming 97 million of those tourists, as reported by the Ministry of Industry and Tourism.

The opening ceremony of FITUR 2026 was marked by solemnity, with a minute of silence dedicated in memory of the victims of recent railway accidents. This gesture of solidarity, echoed by Their Majesties the King and Queen of Spain during their visit to the Andalucía stand, reinforced the fair's commitment to communal values and support for the tourism sector.

Institutional Confidence and Support

The 2026 fair's institutional importance was underscored by the attendance of over seventy tourism authorities from various regions, including regional presidents and ministers. Their presence at the inauguration signified FITUR's role as a critical platform for global dialogue and the promotion of international cooperation within the tourism industry.

The success of FITUR 2026 can also be attributed to its dynamic programming, which highlighted diverse segments such as accessible tourism, sustainable blue tourism, and emerging opportunities in cultural and sports tourism. Specialized sections like FITUR 4all, FITUR Cruises, and FITUR Experience showcased innovative approaches, highlighting the event's commitment to inclusivity and future-oriented strategies.

Within the exhibition halls, lively discussions and presentations took place, with the Knowledge Hub taking center stage. The hub hosted numerous conferences featuring prominent speakers, cementing FITUR’s dedication to educating and empowering tourism professionals through knowledge sharing.

Notable initiatives included FITUR Woman, which emphasized female leadership within the tourism industry, and FITUR Know-How Export that showcased the international aptitude of Spanish firms. These initiatives reflect a broader trend towards diversifying offerings within the tourism sector, aiming to meet the demands of a changing global and demographic landscape.

Looking Ahead

With the resounding success of this year's fair, IFEMA MADRID is already laying the groundwork for FITUR 2027, set to take place from January 20 to 24, with Puerto Rico as the Partner Country. The ongoing commitment to enhancing the tourism experience, nurturing innovation, and fostering global partnerships promises that FITUR will remain a staple in the tourism industry calendar.

In conclusion, FITUR 2026 has not only strengthened its reputation as a giant in international tourism but has also set a visionary path for the future of global travel, underscoring the indispensable role that tourism plays in cultural exchange, economic development, and sustainable growth.