#Abu Dhabi #UAE #Abu Dhabi GP #Velo #McLaren Formula 1

VELO and McLaren Formula 1 Team Unveil Special Livery Inspired by Fans

In a groundbreaking collaboration, VELO, a leading brand in nicotine pouches, has partnered with the iconic McLaren Formula 1 Team to unveil a unique livery design for the much-anticipated Abu Dhabi Grand Prix. This special livery is designed not just as a graphic, but as a heartfelt homage to the unforgettable moments shared by superfans who have passionately followed the McLaren team over the years.

The Origin of the Fan-Inspired Livery

The inspiration stems from the 'Live Your Fandom' campaign, which invited nine devoted McLaren superfans from diverse backgrounds, including the UK, Romania, and Mexico. These fans were provided with the exclusive opportunity to share their personal memories and stories, which would ultimately shape the design of the livery. The experience included a full day at the McLaren Technology Centre, where these superfans engaged directly with McLaren Racing's CEO, Zak Brown, and even participated in a surprise Q&A session with driver Lando Norris.

Rather than merely being spectators, these superfans became co-creators, translating their emotional connections to the McLaren brand into a series of bespoke visual elements. These visuals are not simply decorative; they embody significant milestones and shared experiences in McLaren's storied journey through motorsport.

Key Elements of the Livery Design

The livery features a series of custom icons, each thoughtfully crafted to represent cherished memories and important symbols related to the McLaren Formula 1 Team. Here are some highlights:

• - Papaya Family: This icon embodies the community spirit of McLaren fans worldwide, representing their unwavering support for the team.
• - Forever Forward Friendship Bracelet: Inspired by a fan’s bracelet, this symbol illustrates how fandom has the power to forge lifelong friendships among strangers.
• - Home Wins: Celebrating victory at home, this icon pays tribute to victories at both the British Grand Prix in Silverstone and the Bahrain Grand Prix, which fans consider a second home.
• - Back-to-Back Constructors' Champions: This trophy icon honors a glorious era in McLaren's history, reflecting the pride fans feel for the team's legacy.
• - 200 Race Wins: Commemorating the milestone reached at the 2025 Hungarian Grand Prix, this representation is a heartfelt nod to a memorable moment in racing history celebrated by fans.
• - Fastest Pitstop: Recognizing the McLaren Formula 1 Team’s record-breaking 1.91-second pitstop, this icon symbolizes exemplary teamwork and precision.

A Celebration of Community and Passion

The collaboration emphasizes the significance of the fan community in shaping the identity of the McLaren Formula 1 Team. As Luca Angiolillo, Global Head of Partnerships at BAT—a parent company of VELO—explained, “This co-created design is a powerful statement of how deeply fans are integrated into the team's journey.” Similarly, McLaren Racing's Chief Marketing Officer, Louise McEwen, reiterated that fans play a central role in everything the team does, and this special livery is a testament to their unwavering passion.

The artwork will be prominently displayed across multiple avenues during the race weekend, including McLaren’s driver suits, paddock screens, and garage walls, creating a mesmerizing spectacle that unites fans with their beloved team in an unprecedented way.

Looking Forward to Race Day

The Abu Dhabi Grand Prix, set against the stunning backdrop of twilight racing, will now carry an additional layer of excitement for fans as they witness their memories come alive on the track. As VELO and the McLaren Formula 1 Team gear up for this unique event, they invite fans to continue celebrating the profound connections they share through motorsport.

To keep updated with this incredible initiative, fans can follow the campaign on VELO's Instagram and visit McLaren Racing’s website to learn more about this extraordinary representation of fandom and community.

Conclusion

The collaboration between VELO and the McLaren Formula 1 Team not only highlights the power of community and shared memories but also reinforces the broader narrative of how integral fans are to the soul of sports. This livery serves as a beautiful reminder that in the world of racing, passion and support from fans can truly drive a team's legacy forward.