#United States #Parks Associates #Marina del Rey #Streaming Conference #Future of Video

Parks Associates Announces 2025 Advisory Board for Future of Video Conference

Parks Associates has officially revealed its Advisory Board and pivotal discussion topics ahead of its highly anticipated eighth annual Future of Video: Business of Streaming conference, set to take place from November 18-20, 2025, at the Marina del Rey Marriott Hotel in California. This event aims to bring together industry leaders and innovators who are at the forefront of shaping the future of digital entertainment and video experiences.

The Advisory Board, comprised of influential figures from various sectors within media, entertainment, and technology, is crucial in directing the agenda and enriching the experience for attendees. Notable members include executives from major companies such as Comcast, Verizon, Warner Bros., and Amazon. Their collective insights are expected to address significant trends and consumer behaviors that are transforming the video streaming landscape.

Recent research conducted by Parks Associates indicates a sustained demand for streaming video services and potential revenue avenues for subscription platforms. As of the third quarter of 2024, data shows that 57% of users across top streaming services, including MAX, Netflix, and Disney+, have opted for basic ad-supported plans. Despite a decline in bundled services, where only 57% of U.S. internet households utilized a bundle, there remains a significant market for video services, emphasizing consumer price sensitivity and content availability. The study highlights concerns that many consumers have regarding monthly spending on subscriptions and their frustration over canceled shows.

Mindi Sue Sternblitz-Rubenstein, VP of Marketing at Parks Associates, expressed that the diverse backgrounds and expertise of the Advisory Board members will play a pivotal role in navigating the evolving video service landscape. She noted, "Their insights and leadership are essential in addressing the shifting trends and consumer behaviors shaping the next generation of video services and distribution."

Profile of the 2025 Advisory Board

Some of the leaders involved in this year’s Advisory Board include:

• - JP Abello: Senior Director of Product Management at Comcast
• - Josh Arensberg: CTO in Media & Entertainment at Verizon
• - Shane Cannon: President and Founder of Vidgo
• - Hollie Choi: President & CEO at OTT.X
• - Philippe Guelton: Global President of Canela TV/Canela Media

These executives represent a variance of perspectives, which will be instrumental as they deliberate on critical topics like content discovery innovations, monetization strategies, engagement tactics, and global content rights management.

The Future of Video conference will delve into important discussions surrounding the monetization of video services, especially in a market that is integrating technology at an accelerating pace. Key topics include:

• - Innovations in Content Discovery and Personalization
• - Monetization Strategies and Ad-supported Streaming Models
• - Connected TV Platforms and Digital Ecosystems
• - Rights Management and Global Content Distribution
• - Viewer Engagement and User Experience Design

With registration open to media and industry professionals, the event promises a wealth of dialogues focusing on new business models and strategies needed to thrive in today’s increasingly interconnected consumer landscape. Participants will explore how over-the-top (OTT) services, traditional pay-TV models, and smart devices contribute to an enhanced home entertainment experience.

About Parks Associates

Founded in 1986, Parks Associates is a recognized market research and consulting firm focused on emerging consumer technology products and services. As a certified woman-owned business, it has built a strong reputation by employing proprietary research methodologies that deliver valuable consumer insights, including comprehensive surveys from over 10,000 internet households.

For more information about the Future of Video and to see how it aligns with your interests in digital streaming and consumer engagement, visit www.futureofvideo.com.