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Liquid I.V. Promotes National Rehydration Day

Liquid I.V., renowned as America's top powdered hydration brand, has declared the day following major sports events as National Rehydration Day. This initiative shines a light on the necessity of hydration recovery, especially after festivities like the Big Game. Leveraging their innovative approach—powered by LIV HYDRASCIENCE™—the brand aims to help individuals restore their energy by recharging with every sip.

In a recent survey, Liquid I.V. revealed that a staggering 80% of Americans express a desire to hydrate better, while many report experiencing a drop in energy levels or "hydration regret" the following day. National Rehydration Day serves as a timely reminder that hydration is paramount, not just for athletes on the field, but for everyone.

As Stacey Andrade-Wells, Chief Marketing Officer at Liquid I.V., states, effective hydration is fundamental for peak performance. Following the brand's first commercial during the Big Game, this initiative seeks to foster a cultural shift towards valuing hydration more instinctively.

Understanding Dehydration

Recognizing the signs of dehydration is critical. Common indicators include fatigue, brain fog, and persistent thirst. Interestingly, Liquid I.V. found that 59% of Americans check the color of their urine as a hydration gauge. A yellow tone often signals a need for more fluids.

Knowing how hydration can improve our well-being is essential, particularly after a night filled with celebration. Liquid I.V.'s science-backed formula delivers hydration more effectively than water alone, making it an essential ally for recovery.

National Rehydration Day Celebrations

To celebrate this inaugural National Rehydration Day on February 9, Liquid I.V. has laid out plans to make hydration more accessible:

1. Hydration Delivered: Partnering with DoorDash, the brand will deliver free samples of their beloved Hydration Multiplier® Sugar-Free flavors, such as Green Grape, White Peach, and Lemon Lime, directly to consumers’ homes.
2. Hydratrucks on the Move: Custom-built electric Hydratrucks will be deployed in cities like San Francisco and Boston, offering free hydration samples to the public, thereby promoting the importance of staying hydrated in community spaces.
3. Discounts and Exclusive Gifts: For those unable to attend events in Hydration Nation cities, Liquid I.V. will provide a 25% discount on online purchases during the day, along with exclusive gifts from February 9 to 23 to continue the celebration.

Join the Hydration Movement

Everyone can partake in National Rehydration Day, whether they’re recovering from a big game or preparing to tackle their day. The brand encourages the public to share their hydration journeys on social media using #NationalRehydrationDay.

Proper hydration fuels our performance and well-being, turning every day into a new opportunity. After the excitement of the Big Game, prioritize self-care by staying hydrated. For more hydration tips and product information, visit Liquid-I.V.com and follow their social media accounts. By taking hydration seriously, individuals set themselves up for success beyond the field.

About Liquid I.V.

Liquid I.V. is not merely a hydration brand; it is a movement aimed at ensuring everyone has access to effective hydration solutions. Established in Los Angeles and part of the Unilever portfolio since 2020, Liquid I.V. combines scientific research with cultural trends to create hydration products that cater to various lifestyles. The company dedicates a significant portion of its revenue to initiatives for clean water access and has already contributed over 81 million hydration servings globally. Their goal remains ambitious: to reach 150 million servings soon.

At Liquid I.V., it’s all about making hydration easier and more enjoyable. With over 30 flavors available, this brand is committed to keeping individuals energized and ready for whatever life (or the next big game) throws at them.

Explore this hydration revolution today!