#China #Shanghai #HOTELEX #Green Coffee #Coffee Expo

HOTELEX 2026 Unveils Green Coffee Bean Zone

The upcoming HOTELEX Shanghai 2026 is set to debut the Green Coffee Bean Zone, a dedicated area within the Coffee and Tea Exhibition designed specifically to bridge the gap between specialty coffee producers and the Chinese market. This initiative is crucial for global coffee suppliers seeking to tap into one of the fastest-growing coffee markets in the world.

China is witnessing rapid growth in coffee consumption, with the market projected to reach 313 billion RMB by 2024—an impressive 18% year-on-year increase fueled by a compound annual growth rate (CAGR) of 17.1%, significantly outpacing the global average. The Green Coffee Bean Zone will provide an essential platform for international suppliers, roasters, and buyers to explore new opportunities and establish long-term partnerships.

Highlights of the Green Coffee Bean Zone

Occupying a central position within HOTELEX 2026, the International Hospitality Equipment and Foodservice Expo, the Coffee and Tea Exhibition will cover over 150,000 square meters, accounting for 37.5% of the entire expo area. This expansive showcase will exhibit the entire coffee value chain—from cultivation and processing to roasting and retail, making it a vital entry point for international coffee companies aiming to penetrate the Chinese market.

The Green Coffee Zone aims to encourage professional networking and business interactions, providing exhibitors access to over 280,000 professional visitors, including café owners, roasters, chain buyers, sourcing specialists, and import traders. This bustling hub will also include specialized programs such as the Golden Cup Sourcing Baristas Exchange and shared cupping sessions to facilitate real-time communication and business connections on-site.

To enhance the cupping experience, standardized cupping tables and rinsing stations will be provided, ensuring optimal tasting conditions that help exhibitors showcase their coffee beans at their finest. Additionally, participating exhibitors will gain extensive brand visibility through HOTELEX's official channels, media partners, and social platforms, extending their reach to a wider international audience.

How to Participate

Interested exhibitors looking to reserve their space at this exciting event can do so in advance through the official HOTELEX website to secure a prime location and connect with buyers not only from China but also from across the Asia-Pacific region. This is an exceptional opportunity to engage with a rapidly expanding market where coffee continues to grow in popularity.

To register, visit: HOTELEX Registration

For inquiries regarding booth reservations, contact:
Jason Jin
Tel: +86 21 3339 2197
Email: [email protected]

For media and visitor consultancy, contact:
Lizzy Chen
Tel: +86 21 3339 2566
Email: [email protected]

The Green Coffee Bean Zone at HOTELEX 2026 is poised to become a pivotal gathering point for coffee professionals, offering unparalleled opportunities for networking and collaboration in one of the most dynamic coffee markets globally. Don't miss out on being part of this exciting initiative!