#China #Shanghai #HOTELEX #Shanghai 2026 #Green Coffee Bean

HOTELEX 2026 Unveils Green Coffee Bean Zone

The upcoming HOTELEX Shanghai 2026 is set to launch an innovative section called the Green Coffee Bean Zone. This new area within the Coffee and Tea Expo will serve as a direct gateway for specialty coffee producers to connect with the burgeoning Chinese market. This initiative aims to strengthen global coffee supply chains through trade interactions, tasting events, and professional exchanges between coffee stakeholders.

China, along with the Asia-Pacific region, stands out as one of the fastest-growing markets for coffee globally, with its market value projected to reach an astonishing RMB 313 billion by 2024. This represents an 18% increase from the previous year, with a remarkable compound annual growth rate of 17.1%, significantly outpacing global averages.

As a central feature of the HOTELEX event—a prestigious international trade show for hotel equipment and gastronomy—the Coffee and Tea Expo will encompass over 150,000 square meters, accounting for 37.5% of the total exhibition space. This expo is designed to highlight the entire coffee value cycle—from cultivation and processing to roasting and retail logistics—serving as a crucial entry point for global coffee companies eager to access the lucrative Chinese market.

The Green Coffee Bean Zone will focus on promoting commercial exchanges and professional dialogues, providing exhibitors access to a vast audience of over 280,000 industry professionals. This includes coffee roasters, café operators, chain buyers, procurement specialists, and import merchants. Strategically located at the heart of the exhibition space, the zone will feature curated programs such as the Gold Cup Sourcing Barista Exchange and collaborative cupping sessions, enabling effective networking and business facilitation on-site.

To enhance the tasting experience, standardized cupping tables and washing stations will be available, ensuring professional conditions for exhibitors to present their coffee beans in the best possible light. The exposure garnered through HOTELEX’s official channels, media partners, and social platforms will allow exhibitors to reach a broader international audience.

It's imperative for interested participants to secure their places promptly on the official HOTELEX website. This will ensure optimal positioning within the zone to connect with buyers from China and the wider Asia-Pacific market. Interested parties can pre-register at HOTELEX Registration.

For stand inquiries, please contact:

• - Jason Jin

Tel. +86 21 3339 2197
Email: [email protected]

For media and visitor inquiries, please contact:

• - Lizzy Chen

Tel. +86 21 3339 2566
Email: [email protected]

The launch of the Green Coffee Bean Zone at HOTELEX 2026 marks a pivotal moment for the coffee industry, propelling specialty coffee producers toward unprecedented opportunities within the Chinese market. The zone will foster essential connections and stimulate trade in a market ripe for growth.

Join us at HOTELEX 2026 and be part of the coffee revolution in China!