Doja Cat Unveils New Music in Marc Jacobs' Innovative Campaign Featuring the Dual Bag

Doja Cat Shines in Marc Jacobs' Pre-Fall Campaign

Multi-platinum and Grammy-winning artist Doja Cat has been selected to lead Marc Jacobs' innovative 'Staycation' campaign for its Pre-Fall 2025 collection. This collaboration marks an exciting introduction of the brand's new Dual bag, while also offering fans a sneak peek of Doja's unreleased track, "Jealous Type," from her eagerly awaited album, "Vie."

Doja Cat in Marc Jacobs Campaign

Photographed by Stef Mitchell and beautifully styled by Sydney Rose Thomas, the visuals embody a blend of music and fashion, infusing a sense of escapism into the everyday. The upbeat track "Jealous Type," which encapsulates elements of '80s pop and soul, sets the stage for a dreamy city summer vacation experience. The campaign follows Doja Cat as she navigates through urban landscapes, with even a construction site reframed as a sun-catching retreat, showcasing her playful spirit and bold glamour.

"Being on vacation isn't about where you go," Doja Cat remarked. "It's about how you show up—whether in the city or the beach. This campaign is about living life to the fullest and serving looks. It's the ideal platform to share my new music, combining retro glamour with a touch of soul."

At the heart of this campaign is the Dual Bag, a versatile accessory that merges understated luxury with functional design. This new addition to Marc Jacobs' collection first made its appearance on the runway, embodying a perfect mix of sculptural design and vibrant hues that elevate any outfit. The campaign also introduces complementary styles such as the Snapshot Pochette, Large Denim Chain Sack, and Glam Claw Clip Shoulder Bag, all crafted to seamlessly transition from daytime adventures to evening outings.

The Pre-Fall 2025 collection has already landed in Marc Jacobs boutiques worldwide, as well as online at marcjacobs.com, with select availability at high-end retail partners. This collection promises to enhance the wardrobe with transitional pieces ideal for the summer season.

Doja Cat, a global sensation, shot to fame in her teenage years through her inspiring journey on SoundCloud. Signing with Kemosabe/RCA Records, she garnered mainstream attention with her viral hit "MOOO!" Her platinum album "Hot Pink," featuring the chart-topping single "Say So," alongside the critically acclaimed "Planet Her," has solidified her position in the music industry. With over 33 billion streams and numerous accolades—including five American Music Awards, five Billboard Music Awards, and nineteen Grammy nominations—her influence continues to rise. Recently named one of TIME100's Most Influential People in 2023, Doja Cat's performances and releases, like her recent album "Scarlet 2 CLAUDE," have captivated audiences worldwide.

As the excitement unfolds around this collaboration, fans are encouraged to follow @marcjacobs on social media for exclusive updates and content related to this innovative campaign merging fashion and music. With Doja Cat at the forefront, Marc Jacobs' Pre-Fall campaign fetches an exhilarating preview of what's to come in both fashion and music, promising a summer filled with vibrant style and catchy tunes.

Stay tuned for Doja Cat's upcoming album and more captivating projects as she continues to blend artistic boundaries, all while making a bold statement through her artistry and fashion partnerships.