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MikeWorldWide Introduces PRISMA Labs.ai

In a significant move for the public relations industry, MikeWorldWide (MWW) has unveiled its latest innovative platform, PRISMA Labs.ai. This advanced solution merges public relations, artificial intelligence, and strategic marketing to enhance communication practices in today's complex landscape. As brands increasingly navigate the digital era, PRISMA Labs.ai is set to redefine how organizations manage and communicate their reputations.

A Vision for Modern Communications

According to Michael Kempner, the founder and CEO of MikeWorldWide, the PRISMA Labs.ai platform epitomizes the agency’s commitment to evolving communications through technology. This new platform serves as MWW's versatile technology hub, aimed at experimenting with and implementing the latest AI advancements to effectively address client challenges. "Our PRISMA Labs.ai platform reflects MikeWorldWide's commitment to innovation at the intersection of communication and technology," Kempner stated.

Features of PRISMA Labs.ai

PRISMA Labs.ai offers a suite of capabilities designed to enhance brand reputation management through impactful communication strategies. These include:

1. Real-Time Brand Intelligence: By employing AI-driven monitoring tools, brands can track media narratives, cultural trends, and stakeholder sentiments. This enables organizations to act swiftly on emerging risks or opportunities before they escalate.

2. Reputation Strategy & Stakeholder Engagement: With brand equity modeling and stakeholder analysis, the platform aids in understanding how organizations are perceived and where they may need to solidify their credibility through messaging.

3. Predictive Messaging & Narrative Testing: PRISMA Labs.ai's ability to simulate scenarios and test audience responses ensures that communication strategies are solid and effective, particularly in high-stakes situations.

4. Audience & Influence Insights: The platform provides in-depth analyses of audience behaviors and influence networks to help brands understand how to effectively reach their target demographics.

5. Custom Agents & Executive AI Enablement: Tailored AI solutions allow brands to create specialized content and engagement strategies that align with their leadership's values and goals.

Introducing PreBunk™

One of the standout features of PRISMA Labs.ai is PreBunk™, which directly addresses the challenges posed by misinformation in the age of AI. By pre-emptively 'de-bunking' misinformation, PreBunk™ plays a crucial role in protecting brand reputation.

Carreen Winters, president of reputation at MikeWorldWide, emphasizes that in the current environment, brands cannot afford to be reactive regarding their reputations. "Your brand no longer lives just on your website, in earned media, or on social media; it lives in the answers AI delivers," she explains.

Key Functions of PreBunk™

• - Audit AI Answers: This functionality examines how brands are represented across major AI platforms, identifying any inaccuracies or biases.
• - Stress-Test Scenarios: PRISMA Labs.ai simulates crisis situations to understand how AI-generated responses would perform under pressure.
• - Close the Gaps: High-authority content is created to counter misinformation effectively and boost brand narratives.
• - Optimize Discoverability: Technical enhancements ensure credible content ranks highly in AI systems, furthering brand visibility.
• - Maintain Ongoing Oversight: Continuous monitoring allows brands to adapt to changes in AI outputs and address new challenges promptly.

Embracing the Future of PR

As we navigate a world characterized by permacrisis, as Winters puts it, it's essential for brands to shift their perspective on AI from merely a tool to viewing it as a critical stakeholder. PRISMA Labs.ai, along with PreBunk™, empowers organizations to take control of their narratives proactively.

With the launch of PRISMA Labs.ai, MikeWorldWide sets a new standard for integrating AI into public relations. This innovative platform not only enhances how brands communicate but fundamentally shifts the way they protect their reputations in an increasingly AI-driven world.

For more information about MikeWorldWide and its cutting-edge solutions, visit MWW.com.