#USA #Baltimore #Under Armour #Kevin Plank #Fiscal 2026

Under Armour's First Quarter Fiscal 2026 Results

Under Armour, Inc., a notable player in the athletic apparel industry, has recently released its unaudited financial results for the first quarter of fiscal 2026, which concluded on June 30, 2025. In a challenging market environment, the company's performance showcases both its capabilities and ongoing transformation efforts aimed at improving brand strength and optimizing operations.

Financial Performance Highlights

According to the report, Under Armour's total revenue for the quarter decreased by 4% to $1.1 billion, a decline consistent with a currency-neutral perspective as well. The North American market contributed significantly to this downturn, with revenues dipping by 5% to $670 million. Internationally, revenue was less affected, showing a slight decline of 1% to $467 million, with notable variations across regions:

• - EMEA: Increased by 10%
• - Asia-Pacific: Decreased by 10%
• - Latin America: Saw a more significant drop of 15%

Despite these figures, Under Armour's President and CEO, Kevin Plank, expressed confidence in the brand's growth strategy, stating, “We are pleased our quarterly results met or exceeded our expectations as we drive a bold transformation.” He emphasized the importance of maintaining operational discipline while enhancing the brand’s market presence through innovation.

Key Revenue Metrics

• - Apparel Revenue: Slightly declined by 1% to $747 million.
• - Footwear Revenue: Experienced a notable 14% decrease to $266 million.
• - Accessories Revenue: Increased by 8% to $100 million.

Additionally, Under Armour's gross margin witnessed an improvement, rising by 70 basis points to 48.2%, primarily attributed to favorable product mix and pricing strategies, despite facing higher supply chain costs.

Operational Efficiencies and Restructuring Plan

Under Armour’s recent performance also comes in the context of a wider restructuring plan aimed at enhancing operational efficiencies, which has been outlined since May 2024. This restructuring is projected to incur costs ranging from $140 million to $160 million, with cash-related costs pegged at up to $90 million. To date, the plan has resulted in the company recording approximately $71 million in restructuring charges, among other transformation-related expenses.

Plank reiterated Under Armour's commitment to strengthening its brand positioning through premium product offerings and enhanced marketing investments designed to invigorate consumer engagement.

Second Quarter Fiscal 2026 Outlook

Looking ahead, Under Armour has offered a cautious outlook for the second quarter of fiscal 2026. Given ongoing trade policy uncertainties and potential macroeconomic impacts, the company estimates a revenue decline of 6% to 7%. The anticipated regional revenue performance is as follows:

• - North America: Expected to see a low double-digit percentage decrease.
• - EMEA: Anticipated to achieve high-single-digit growth.
• - Asia-Pacific: Projected to decline in the low teens percentage range.

Conclusion

The financial results and future outlook from Under Armour underscore a complex market landscape where the brand continues to adapt and search for competitive advantages. As it navigates through these economic uncertainties, the strategic plans put in place by leadership aim to fortify its market position, focusing on product innovation and enhanced consumer relationships. Investors and analysts will be keenly observing the outcomes of these initiatives as the company continues to balance growth with operational resilience.

For a more detailed examination of these results, Under Armour will host a conference call today at approximately 8:30 AM Eastern Time. This will be streamed live on their investor relations website, providing deeper insights into their strategic direction and financial stability moving forward.