Influencer Expo Maternity & Baby 2025: A Recap of the Event's Success

Influencer Expo Maternity & Baby 2025

The Influencer Expo Maternity & Baby 2025 took place on October 31st and November 1st, 2025, at the Sunshine City in Ikebukuro, Tokyo, hosted by LLOTUS Inc. Led by CEO Kakeru Kawaguchi, the event saw an enthusiastic turnout and provided a platform for numerous brands and influencers in the maternity and baby sectors.

Event Overview

The expo attracted a total of 1,526 adult visitors (children not included) with an impressive attendance rate of 90%. Among the attendees, 13.3% were pregnant, and the age distribution of children was as follows: 36.3% aged 0, 26.9% aged 1, 8.8% aged 2, and 14.7% aged 3 and over. In addition, 165 influencers attended, collectively boasting an impressive total of 3,931,252 followers across various platforms, with an average of 30,474 followers per influencer.

Participating Companies

The event featured 27 companies representing 28 brands, including prominent names such as Akachan Honpo, Combi Corporation, and Pinkfong, alongside several sponsors such as Morinaga Milk Industry. Companies showcased a wide range of products aimed at expecting and new parents, contributing to a diverse atmosphere of innovation and community support.

Booth Activities

Exhibitor booths provided hands-on experiences, free sampling, mini-seminars, and practical demonstrations. True to the event's interactive spirit, a unique SNS posting campaign encouraged both influencers and general attendees to share their experiences online, amplifying brand engagements.

Stage Content and Performance

The event featured lively stage performances including the Bonbon Academy Show, Pinkfong stage show, and talks from popular personalities such as Anju Michibata. These events not only entertained but also offered valuable insights and experiences to attendees, making the expo more than just a marketplace.

Engaging with Influencers

To enhance the connection between influencers and companies, LLOTUS hosted preliminary sessions, roundtable discussions, and workshops to extend the engagement beyond the expo itself. This approach encourages sustainable partnerships aimed at mutual growth and elevating brand value.

Event Highlights Video

A promotional video summarizing the event has been produced, capturing the vibrant atmosphere and key moments from the expo.

Future Events

Looking ahead, LLOTUS has announced plans for the next Influencer Expo Maternity & Baby 2026, scheduled for June 2026 in an undisclosed venue in Tokyo. This event will host a limited number of 15 companies. Additionally, the 11th Influencer Expo will occur on March 31, 2026, with a focus exclusively on influencers and no general public attendance, inviting only 10 select companies.

Registration Timeline

- Early Registration: Until December 19, 2025
- General Registration: December 20, 2025, to January 9, 2026

Sponsorship Opportunities

For businesses interested in sampling or promotional sponsorships, applications are open until February 27, 2026.

About LLOTUS

Founded on February 10, 2022, LLOTUS Inc. specializes in branding, marketing, community building, and event management. The company derives its name from the lotus flower, symbolizing the beauty and strength of growth from challenging environments. With a mission to support brands in shining brightly, LLOTUS aspires to collaborate closely with clients to craft beloved brands.

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